Rationale †Antigone Essay

For our scripted piece we used a scene from Antigone. Originally written by Greek author, Sophocles about 2500 years ago, it was re-written by a French author called Jean Anouilh around the time of WWII. Anouilh’s intensions differed from that of Sophocles due to the difference in time periods; in the later version, Antigone represents the French resistance against the Nazi occupation. As it was written during WWII it took a long time for the Nazis to allow it to go onstage because of what Antigone represented. The reason they let it be performed was down to the character Creon, the king of Thebes. In the scene between him and Antigone, the Nazis thought the dialogue represented a point of view that was for a dictatorial society. Antigone tells the story of a girl, whose brothers fought over the throne, both brothers met their end, introducing a theme of death due to rivalry and jealousy. Eteocles, the brother who had the throne at the time, was given a proper burial, whereas Polynices, who was seen as the enemy, was left outside and refused a burial. Everyone in the city of Thebes was told by the new king, Creon, that anyone who attempted to bury Polynices would be put to death, creating the theme of loyalty. Antigone is adamant that Polynices should be given a burial and takes matters into her own hands, she sneaks out of the palace in the middle of the night and covers Polynices’ body over with dirt. Polynices is then uncovered by the Guard. Antigone finds out and again, attempts to cover over Polynices. This time she is discovered by the Guard and is taken to Creon. As Antigone is the former king’s daughter, Creon is hesitant when punishing her, and offers a way out. But Antigone is not ashamed of what she has done and is determined to be punished for her crime. At the end of the play Antigone is put in cave by the Guard and left there to die. We chose this play as it contains many themes, such as love, pride, anger, and loyalty. Also I liked the history behind the play, the story that wasn’t included within the script. The life of Oedipus, Antigone’s father, the prophecy that he heard and how he married his mother and as a result had four children. I liked it because it was unusual, complex and difficult to fully understand. One moral I think Antigone portrays quite well is that you should always stand up for what you believe in and what you think is right. It shows this through Antigone’s character and the fact that she is so headstrong and certain of what she wants. Also an issue that is portrayed throughout the play is that love is a very strong emotion and can overcome many situations, this is shown by the relationships between Antigone and her sister Ismeme, Antigone and her nurse and Antigone and her fiance Haemon. My chosen scene included Antigone and Nurse, who was trying to find out where Antigone had been in the night. It was the opening scene of the play and was very powerful as it introduced the character of Antigone and the relationship she has with Nurse. I played Nurse and my partner, Frances, played Antigone. I chose to play Nurse because she tries many different ways to get Antigone to tell her where she has been. She tries to make Antigone feel guilty, by saying â€Å"You half kill yourself to bring them up, and they’re all the same. † She also gets angry with Antigone, this is evident when she says â€Å"do you know what I ought to do? I ought to give you a good spanking, just like when you were a little girl. † Another tactic she employs is that of trying to make Antigone feel sympathetic towards her by saying â€Å"What would your mother say if she were here now? You silly old fool, she’d say. So you couldn’t keep my little girl virtuous for me? † I knew that these tactics would enable me to change the tone of my voice throughout the performance and use a variety of space. By playing Nurse I intended to portray the relationship that Antigone and Nurse possessed. I also wanted to improve on my interaction as an actor and by playing this part it enabled me to build on what I was already capable of. When I first read the scene I imagined the two characters in a grand bedroom that had a very old fashioned interior, such as what one would expect to see in a stately home. A room that was quite cluttered with elaborate ornaments and decorative pieces. Obviously this would be hard to create on a small stage and also it would restrict the amount of space that was available for moving in. Devised-Behind the Face Our devised piece was based on many themes taken from Antigone, such as loyalty, cruelty and pride but the main theme was anger. I chose to base it upon anger because there are many different ways to portray it and there are lots of different ways of dealing with it. This gave me a wide range of options to choose from when devising the piece. I researched anger and it’s causes and came up with many different results, for instance: There are three different types of anger: Rage – Rage is the expression of violent, uncontrolled anger. Rage is an outward expression of anger and can result in a visible, often destructive, explosion. Resentment – Resentment is the feeling of anger directed towards a person or object which is suppressed and kept inside. It is a feeling which smoulders and feels uncomfortable, and can possibly create more physiological and psychological damage. Indignation – Indignation is regarded as an appropriate, controlled, positive type of anger. When writing my devised piece I wanted to put across that you should let out your anger and stand up for what you think is right so I decided on a story line that contained a young girl (Harriett) who knew what she wanted but was too scared to stand up for herself. This resulted in her becoming angry internally, but she was unable to let go of her anger and express herself. So I created another character that only she could hear. This character was the internal anger that Harriett was feeling, and tried to make her see that she had to let go of her anger and stand up for herself rather than being pushed around by everyone else because she was an easy target. I chose to play an emotion instead of a person because I wanted to portray the differences between each aspect of the emotion. I wanted to create three sections on the stage so we weren’t just using a small part of it, however still allowing for use of most of the space available. I also wanted to create a strange atmosphere, one that makes the audience feel uncomfortable, so they could relate to Harriett’s feelings. I wanted the tempo to vary too, as I wanted Harriett’s character to be quiet and subdued, and the character that played her anger to be loud, intimidating and patronising. I also wanted the rhythms to alternate to make the piece more interesting for the audience.

Immanuel Kant Essay

HYPERLINK â€Å"http://www. philosophypages. com/ph/kant. htm† Immanuel Kant answers the question in the first sentence of the essay: â€Å"Enlightenment is man’s emergence from his self-incurred immaturity. † He argues that the immaturity is self-inflicted not from a lack of understanding, but from the lack of courage to use one’s reason, intellect, and wisdom without the guidance of another. He exclaims that the motto of enlightenment is â€Å"Sapere aude†! – Dare to be wise! The German word Unmundigkeit means not having attained age of majority or legal adulthood. â€Å"Unmundig† also means â€Å"dependent† or â€Å"unfree†, and another translation is â€Å"tutelage† or â€Å"nonage† (the condition of â€Å"not [being] of age†). Kant, whose moral philosophy is centred around the concept of autonomy, here distinguishes between a person who is intellectually autonomous and one who keeps him/herself in an intellectually heteronomous, i. e. dependent and immature status. Kant understands the majority of people to be content to follow the guiding institutions of society, such as the Church and the Monarchy, and unable to throw off the yoke of their immaturity due to a lack of resolution to be autonomous. It is difficult for individuals to work their way out of this immature, cowardly life because we are so uncomfortable with the idea of thinking for ourselves. Kant says that even if we did throw off the spoon-fed dogma and formulas we have absorbed, we would still be stuck, because we have never â€Å"cultivated our minds. † The key to throwing off these chains of mental immaturity is reason. There is hope that the entire public could become a force of free thinking individuals if they are free to do so. Why? There will always be a few people, even among the institutional â€Å"guardians†, who think for themselves. They will help the rest of us to â€Å"cultivate our minds. † Kant shows himself a man of his times when he observes that â€Å"a revolution may well put an end to autocratic despotism . . . or power-seeking oppression, but it will never produce a true reform in ways of thinking. † The recently completed American Revolution had made a great impression in Europe; Kant cautions that new prejudice will replace the old and become a new leash to control the â€Å"great unthinking masses. † Immanuel Kant’s Ideas on Science and Morality According to the 18th-century German thinker Immanuel Kant, no person may possess inherent wisdom about reality. This is best summarized in the philosopher’s famous expression, â€Å"Thoughts without content are empty; intuitions without data are blind. † Indeed, Kant believes that in order for us to utilize our sensible intuition, we must possess two stimuli, â€Å"physical sensation† and â€Å"moral duty. † The first of the two addresses a portion of Kantian thought known as â€Å"empirical realism,† a reasoning that defines that absolute reality as the entire universe in which all human beings dwell. Every time we acquire external data from that absolute reality, our perception of it assumes a greater degree of accuracy. And what would be the optimal way of acquiring such data with only minimal if any contact with other persons’ perceptions (which are, like ours, inaccurate, only in different ways, since each human being possesses a unique arsenal of experiences)? Scientific exploration is, therefore, the key to an ultimate comprehension of things-in-themselves. Kant was a fervent admirer of Newtonian thought and the Scientific Method, which permitted scientists to ascend to unprecedented heights in their understanding of and control over nature. The second stimulus to action, moral duty, provides the explanation for the purpose of all human actions toward the comprehension of the universe. This portion of Kant’s doctrine has been dubbed by the philosopher as â€Å"transcendental idealism,† since it establishes a framework outside the natural world upon which correct actions are based. Kant sees the ultimate virtues to be the attempts to reach three goals which are not yet found in reality, God, freedom, and the immortality of individuals. God, the Creator and Supreme Being of the universe, must be fathomed, properly interpreted, and obeyed in accordance with his true desires. Freedom, the individual liberty to act as one wishes and to grant all others this right, must be instituted through societal reforms and a development of ideology to understand the proper order that would establish such an atmosphere. And, at last, every human being must rise to possess the right to exist for an indefinite length of time that he may 1 / 3 obey the commandments of God and practice his freedoms. Kant states that all which is right and moral must be based upon those three principles. As such, Kant separates the scientific realm (which describes what is) from the moral realm (which explains what ought to be), but he considers these two realms to go hand-in-hand — ultimately advocating putting the scientific realm in service to moral one. Kant: The â€Å"Copernican Revolution† in Philosophy The philosophy of Immanuel Kant (1724-1804) is sometimes called the â€Å"Copernican revolution of philosophy† to emphasize its novelty and huge importance. Kant synthesized (brought together) rationalism and empiricism. After Kant, the old debate between rationalists and empiricists ended, and epistemology went in a new direction. After Kant, no discussion of reality or knowledge could take place without awareness of the role of the human mind in constructing reality and knowledge. Summary of Rationalism The paradigm rationalist philosophers are Plato (ancient); Descartes, Spinoza, Leibniz (modern). Don’t trust senses, since they sometimes deceive; and since the â€Å"knowledge† they provide is inferior (because it changes). Reason alone can provide knowledge. Math is the paradigm of real knowledge. There are innate ideas, e. g. , Plato’s Forms, or Descartes’ concepts of self, substance, and identity. The self is real and discernable through immediate intellectual intuition (cogito ergo sum). Moral notions are comfortably grounded in an objective standard external to self — in God, or Forms. Kant says rationalists are sort of right about (3) and (4) above; wrong about (1) and (2). Kant would like (5) to be true. Summary of Empiricism The paradigm empiricist philosophers are Aristotle (ancient); Locke, Berkeley, Hume (modern). Senses are the primary, or only, source of knowledge of world. Psychological atomism. Mathematics deals only with relations of ideas (tautologies); gives no knowledge of world. No innate ideas (though Berkeley accepts Cartesian self). General or complex ideas are derived by abstraction from simple ones (conceptualism). Hume — there’s no immediate intellectual intuition of self. The concept of â€Å"Self† is not supported by sensations either. Hume — no sensations support the notion of necessary connections between causes and effects, or the notion that the future will resemble the past. Hume — â€Å"is† does not imply â€Å"ought†. Source of morality is feeling. Kant thinks empiricism is on the right track re (1), sort of right re (2), wrong re (3), (4), (5), and (6). Summary of Kant’s Argument The epistemological debate between rationalism and empiricism is basically about whether, or to what extent the senses contribute to knowledge. Both rationalism and empiricism take for granted that it’s possible for us to acquire knowledge of Reality, or how things really are, as opposed to how they seem to us. But both rationalism and empiricism overlook the fact that the human mind is limited; it can experience and imagine only within certain constraints. These constraints are both synthetic and a priori. All our possible experience must conform to these SAPs. The SAPs include location in space and time, causality, experiencing self, thing-ness, identity, and various mathematical notions. (Twentieth- century Gestalt psychology’s attack on psychological atomism is based on Kant’s views. ) Therefore, we must distinguish the world we experience, bounded by SAPs, and the world of things as they really are â€Å"in themselves†. Kant calls these two worlds the phenomenal (apparent) world versus the noumenal (real) world. Empiricism pretty much nails what it means to know something, once the SAPs are in place; i. e. , within the phenomenal world, empiricism rules. The phenomenal world is a world of things, publicly observable, describable by science, known to the senses, determined by physical laws. No God, no 2 / 3 freedom, no soul, no values exist in this world. If God, freedom, souls, and values exist, then they must be noumenal and unknowable by any ordinary means. Thus, according to Kant: Both rationalism and empiricism are wrong when they claim that we can know things in themselves. Rationalists are wrong not to trust senses; in the phenomenal world, senses are all we have. Rationalists are right about â€Å"innate ideas†, but not in Plato’s sense of Forms— much more like Descartes’ in argument of the wax. Hume is wrong when he claims the concept of self is unsupported by senses, and thus bogus. Rather, the experiencing self is a pre-condition for having any experience at all (Descartes was right). Hume is wrong when he says the notion that the future will resemble the past is due only to â€Å"custom and habit†. That notion is a SAP; we couldn’t have ordinary experience without it. Hume is wrong when he says the source of morality is feeling. Morality, properly understood, provides the key to linking the noumenal and phenomenal worlds. Kant argues that if morality is real, then human freedom is real, and therefore humans are not merely creatures of the phenomenal world (not merely things subject to laws). Ramifications of Kant’s Views Kant revolutionized philosophy. Kant showed that the mind, through its innate categories, constructs our experience along certain lines (space, time, causality, self, etc. ). Thus, thinking and experiencing give no access to things as they really are. We can think as hard as we like, but we will never escape the innate constraints of our minds. Kant forced philosophy to look seriously at the world for the agent (what Kant calls the phenomenal world) independently of the real world outside consciousness – the world in itself (the noumenal world). Ethics had long recognized the importance for moral evaluation of â€Å"how things seem to the agent. † But the ramifications of Kant’s noumenal-phenomenal distinction extend far beyond ethics. Philosophers like to take credit for all the big events in 19th century intellectual history as direct consequences of Kant’s philosophical legitimizing of the perspective of the subject: Hegel and German idealism, Darwinism, Romanticism, pragmatism, Marxism, the triumph of utilitarianism, Nietzsche, and the establishment of psychology as a science, especially Gestalt psychology. Phenomena and NoumenaHaving seen Kant’s transcendental deduction of the categories as pure concepts of the understanding applicable a priori to every possible experience, we might naturally wish to ask the further question whether these regulative principles are really true. Are there substances? Does every event have a cause? Do all things interact? Given that we must suppose them in order to have any experience, do they obtain in the world itself? To these further questions, Kant firmly refused to offer any answer. According to Kant, it is vital always to distinguish between the distinct realms of phenomena and noumena. Phenomena are the appearances, which constitute the our experience; noumena are the (presumed) things themselves, which constitute reality. All of our synthetic a priori judgments apply only to the phenomenal realm, not the noumenal. (It is only at this level, with respect to what we can experience, that we are justified in imposing the structure of our concepts onto the objects of our knowledge. ) Since the thing in itself (Ding an sich) would by definition be entirely independent of our experience of it, we are utterly ignorant of the noumenal realm. Thus, on Kant’s view, the most fundamental laws of nature, like the truths of mathematics, are knowable precisely because they make no effort to describe the world as it really is but rather prescribe the structure of the world as we experience it. By applying the pure forms of sensible intuition and the pure concepts of the understanding, we achieve a systematic view of the phenomenal realm but learn nothing of the noumenal realm. Math and science are certainly true of the phenomena; only metaphysics claims to instruct us about the noumena. POWERED BY TCPDF (WWW. TCPDF. ORG).

The twentieth century is an age of greed

They were. But the number of people consumed by this disease is many times more this century. Also the variety and intensity of greed is unparalled. We have many more opportunities to feed our greed on. See the amount of consumer goods available nowadays. How many of these goods can be genuinely said to benefit the user , or at the least satisfy him ? Precious few , I would think.All too often we read in the newspapers and consumer magazines about the underhand tactics used by giant corporations to sell their products. We hear about poisonous materials in foodstuffs. There are also innumerable amount of products that re shoddily made , yet passed off as up-to-standard products Then into this vast consumer market comes the pirates. These are people who make imitations. They have no scruples. So we are deluged with pirated tapes , records , books , clothes and other products. We even have pirated medicine.The misuse of public enterprise is rooted in nothing but greed. The greed for mon ey, for more and more profit, regardless of what happens or who suffers. Look at the advertisement section of any newspaper and you will see companies advertising for â€Å"aggressive† personnel. They must sell as much as they can, even if it is like forcing the product down the consumer's throat. The worsening drug situation in the world now is also a result of greed. Drug-trafficking and relatable offences are punishable, some even by death. Yet the drug trade is not bating.On the contrary, it is booming. Why is this so? Again we have people greedy enough to take risks in exchange for great returns. Their only aim is money. Drugs is one way of getting money, big money. So they go in it regardless the fact that drugs destroy people and society. They do not care who gets hurt as long as they get the money. They pretend not to see the evils of drug-addiction while their pockets are being lined with illgotten gains. Only when they get caught or are themselves addicted to drugs may they regret their greed. By then it may be too late.To see greed in action, all one has to do is to peep into a stock exchange or commodity trading centre. In smoke-filled rooms we can witness the behavior of people consumed by greed. Not all the traders are greedy, but there are some who sweat, haggle and shout themselves hoarse so as to reap as much profit as possible from the frantic buying and selling of invisible things. There are few people who purposely manipulate the market for their own ends. The smell of greed emanates from their bodies despite what they proclaim otherwise.In addition to the greed for money is also the greed for power. The more power a person has, the more power he seems to want. Considering the unceasing bickering, backstabbing, and fighting among leaders and politicians it is no wonder the modern world is in such a chaotic state. One leader holds on to power by getting rid of his enemies, whatever the means. His opponents plot and scheme to replace h im Coup-de-tats, uprisings, revolutions, assassinations and other political maneuvers are all aimed at the seizure for power. The one in power holds on tightly.In time he is dislodged by another or by his own mortality. Thus the procession goes on. Individuals come and go, but the greed of power remains to infect all who choose to follow its path. What does all these power struggles contrlDute to tne welTare 0T our Traglle planet:' Notnlng, out a alv10ea world with multitudes of nations fearfully isolating themselves from one another. In the name of religion, ideology and belief, the leaders of the world blindly leads the rest, but behind these excuses all we can see is greed and hunger for more power. So the greed persists.

Ethical Theory on Cyberslacking Affect on It Industry Essay

Cyberslacking a term used to describe employees who surf the net for their personal use such as writing e-mail or indulging in other internet-related activities at work that are not related to their jobs. These activities are performed during periods of time when they are being paid by their employer. The individual who perform such work is known as Cyberslacker while the whole act is called Cyberslacking. In contrast Robert Nozick (1974) state that â€Å"Rights-based ethical theory assumes that individuals have certain entitlements that should be respected such as freedom of speech, the right of privacy, and due process†. It describes about developing a moral system that identifies the right of others and behaves accordingly to that rights. As high speed internet is basic requirements for the IT industry for their development, some employee may be misusing the facility for their personal purpose stating that they are doing multitasking. Workers in company spending time on internet for the personal use sending emails, surfing internet, shopping online are the common issue faced by today’s IT industry . As e-mail and high-speed Internet access have become standard-issue office equipment, uncontrolled abuse of computers in the workplace is affecting the productivity. For company, Cyberslacking is becoming a distributive and a complex problem in the IT industry. Different type of employee can prosecute in Cyberslacking, it is usually shows that employees in lower positions in the organisation with access of internet and their higher status colleagues, such as manager, are the main offenders. I strongly believe that most of the company get strongly affected by Cyberslacking. The time employees misuse the resources, but for which they are paid, as well as the company paying the internet charges and electricity bills and equipment are properly considered objects of theft. Something of economic value of company has obviously been stolen know as indirect theft so sorting out all these issue within company is very complicated. Cyberslacking effect the IT Company your work its productivity ,Higher wages ,economy ,increase network traffic ,staff member ,efficiency and security . Some company use different kind of softwares to monitor their workers. These programs can record every keystroke an employee types, even capturing words that the individual later erases. The same software tracks which Web sites a worker visits, and issues an alert when an employee begins surfing an X-rated website. Installation of proxy servers to prevent programs from accessing resources like Chat, Instant Messenger, or some online shopping and gambling services. Now monitoring the workers raise the question invasion of privacy of workers. As it is seems to be perfectly legal to monitor the workers while working in IT Company. While morally a workers think it is right to surf the internet as the working hours constantly invade their homes as they put the hours of effort for their office works. So it is the perfect situation where right based ethical issue describe two types of contract one is legal contracts where other is moral contracts . Both contracts are based on rights of individual or groups and both compel about the respecting the rights. As worker think doing no harm to company by using the office resources for their personal use. As social contract include the rights for workers or individual such freedom of speech, the right of privacy, the right for vote, the right of access to basic education and the right of access of health care . Also IT Company got its own rules and regulation which is need to followed by workers with in company. So there is a maximum chance of conflict between rights of worker within company and as an individual. Respecting the others right and using individual right effectively might help to minimise this problem. There are only individual people, different individual people, with their own individual lives. Using one of these people for the benefit of others uses him and benefits the others. What happens is that something is done to him for the sake of the others. Talk of an overall social good covers this To use a person in this way does not sufficiently respect the fact and take account of the fact that he is a separate person, that his is the only life he has. So as an individual if some one follow the rights of individual there is always a maximum chance of more Cyberslacking . As he give more priority to his own rights and giving minimum priority to IT Company Rights. There are some positive and negative rights on these issues, negative rights which need to be protected from interference e. g. right to vote, right to privacy. And negative right should be respected by the action of individual who abuse these rights. So in IT Company there should be some guidelines for addressing such issue so that workers will focus on company productivity rather than wasting their time in cyber world . Positive rights require positive action it is also known as welfare right such as right to basic education. Providing basic education and basic health care rights for workers with in company maximise the bonding between IT Company and its workers. As workers feel that their company addressing the basic health and education rights for them so they emotionally attached with the company. As we know ACS codes of ethics state that one should be places the interest of public above your personal choice. So as employee of IT Company own should place the interest of company above his personal interest. So giving the priorities to the company work rather Surfing internet using social networks while in work . ACS also address the issue of honesty, competence, professional development and professionalism . So if an employee are honest they should be give the priority for the works when they are working for company. Be honest with your company and yourself. Follow the rules and regulation of your company . More you work for company more professional and experience are the workers and increase their professional development . Competing and developing the professionalism in the company will help to minimise the Cyberslacking Legal rights such as company rights designed by the lawmakers of the company which should be followed by the employee and employers of the company should address the issue such as penalizing the employee if they caught using office resources for their personal use. While rewarding employee who gives the information about others using an internet for personal purpose. Beneficial rights, welfare rights for the employee so that they focus on the company productivity . While moral rights for individual who respects the others right which is decided by the workers culture and the relationship between company and other workers. Morally supporting your company for the better productivity. A set of moral rules to govern the workers in the company is useful for addressing such issues. And a company capable of forcing these rights and rules would be beneficial for both company and employee. So it helps in developing common goods within company which eventually help to reduce a Cyberslacking in the IT Company. So in conclusion Cyberslacking affect the IT Company by minimising its productivity as company workers focus on their personal issues using office resources and giving minimum effort for the company goals. Company using different kind of software to monitor minimize it. Right based theory uses two concept legal rights and moral rights . Balancing the legal rights and moral rights in the company rules and regulation will help to minimise the Cyberlacking . Addressing ACS code of ethics to develop a legal right of the company is useful for this issue. However there is always out chance that moral responsibilities that exist out side the legal responsibilities. Using positive rights to implement the legal rights and minimising the negative rights to implement moral rights with the help of ACS code of ethics certainly help to reduce the Cyberslacking. At the end With the help ACS code of ethics and Right based ethical cyberslacking is not permitted In IT Company.

Racial Equality in Employment Coursework Example | Topics and Well Written Essays - 5500 words

Racial Equality in Employment - Coursework Example By 11th century the Normans became the rulers of England for many years. Hence, indeed, there is a Norman element in Britain. After the Normans stopped ruling England no other ethnic groups made significant inroads to Britain (Trevelyan). are spread over many countries in all the continents now. This is indeed a colonial legacy. Another colonial legacy is the influx of races from former colonies to Britain. While the Britons were in the colonies they were the ruling class and the Africans, Asians and the Caribbeans their subjects. However after the dismantling of the colonial empire, back in the country of their former masters, they became citizens. Citizenship meant a perception of legitimate right for equal rights with the fellow whites. This is the background to the tensions between the ethnic minorities in UK and the whites. The attitude expressed in the ditty, is not typical to the Anglo-Saxons, it was somewhat universal. The Jews generally believed that their special relation with Jehovah made them the superior. However they did not try to establish their biological superiority. But the Victorian Anglo-Saxons believed that they are racially superior, and qualities like literary taste, creativity and even honesty were inherited by them by virtue of bei... Page 3 were inherited by them by virtue of being born in that race. The deeply ingrained racial prejudices find expression in Shakespeare's, Othello and The Merchant of Venice, way back in the 16th century. The dark colour in popular Christian piety is associated with evil and the colour of Othello, the Moor, is the symbol of the evil in him while the white complexion of Desdemona is the epitome of guileless innocence. Shylock, the Jew, is the embodiment of evil of the race that killed Christ. While the Fatherhood of God and the brotherhood of all men were central to Christian faith (The New Revised Standard Version, Lk.11.2) only a minority seems to have understood. In Europe most people believed that nonwhite people lacked the qualities of intellect, mind and heart, which the white so abundantly possessed. This notion in Britain and North America focused more on the Anglo-Saxons as the best of the whites. Did this attitude of the whites to other races in the subliminal level determine the ir conduct to other races What is Equal Opportunity Arriving at the precise and generally accepted definition of equal opportunity is a formidable task. However, over Page 4 the years, the concept is achieving greater clarity and some kind of convergence is in the offing. Equal opportunity is a descriptive term for an attitude attempting to provide equal access to a milieu or benefits, like education and training, job opportunities, medical care and access to social welfare assistance. This attitude underlies a genuine desire to empower groups that have, over the years, bore the brunt of discrimination. The groups who need to be uplifted are identified on the basis

How Businesses Use Learning & Memory to Affect Consumers Essay

How Businesses Use Learning & Memory to Affect Consumers - Essay Example If we look at the apple, you can directly say that it means high quality and luxury of computers, if we say it is Mercedes luxury cars and sports cars BMW means (Natale 2007 45-52). Those traders have learned to their brand, successfully using touch system and stimulus. They may even offer its popular brand for rent to other companies that are not brand ill bred with the negative image. Discussion Businesses are usually relatively little power to use punishment or negative reinforcement. However, parking meters often used to prevent consumers from taking valuable parking space and manufacturers may void your warranty if consumers take their product to unauthorized repair facility (Watkins 2006 294-303). Several factors influence effectiveness of operant learning. In general, more time effects of behavior, especially. In other words, power companies will be more likely to encourage consumers to use less electricity at peak times, when consumers actually have to pay when they used elec tricity (e.g. - slot), but not at end of month. Learning is also more likely to occur when the person can between behavior and consequences (but learning can occur even if link is not aware). Another problem is that building programs and extinction. Extinction occurs when behavior continues to have the impact on behavior and then eventually stops happening. For example, if the passenger finds that scream at check -in staff did not receive its upgrade to first class, it is likely to stop this behavior. Sometimes the person is rewarded each time you run behavior (e.g., consumer receives the non- alcoholic beverage whenever coins were introduced machine). Nevertheless, it is not necessary for learning time occurs. Even rewarded only from time to time, behavior can be studied. Several building programs are available: Fixed interval, consumer gets the free dessert every Tuesday, when he or she eats at the certain restaurant. Fixed ratio: behavior is rewarded (or punished) for each nth ti me it is performed. (For example, every tenth loyalty presented supplied free). Variable ratio: Each time the action is performed, there is some chance that be given. For example, each time user enters store, he or she receives the lottery ticket. With each ticket, there is the 20% chance to get the free burger. Consumers can get the free burger twice, or he or she can go ten times without getting the hamburger once. Variable Reinforcement Is Least Vulnerable To Extinction Sometimes training may be necessary to teach consumer desired behavior. In other words, it may be possible to directly teach consumers to adopt desired behavior. For example, user can first get the good free product (product itself, if it is good, it is the reward), then buy with the large cents off coupon, and finally buy at high prices. Thus, we are strengthening approaches desired behavior. Instead of introducing Coca -Cola directly in Indonesia, fruit soft drinks were introduced because they were more like dri nks are consumed (Anderson & Farkas 2003 88-93). Consumer does not always have to go through learning process itself; sometimes it can be learned by observing consequences of others. For example, stores can make the big deal out of bullpen continued shop is not so much because they want to stop this behavior among those who were, and to discourage behaviors in others? In addition, viewers can identify with characters in advertising that

Globalization Research Paper Example | Topics and Well Written Essays - 250 words - 5

Globalization - Research Paper Example Globalization is also beneficial through the improvement of quality services and goods provision. This implies that organizations and businesses strive towards producing high quality services that will attract clients from other countries. The other advantage of globalization is that it facilitates sharing of ideas, skills and expertise from various areas across the world. In universities, students and workers from diverse regions introduce new ideas of solving or handling problems (Karlgaard, 2012). However, globalization also poses challenges to individuals and businesses through the introduction of harmful items such as drugs, explicit materials or goods. This is because visitors come with illegal or harmful items from their countries and introduce the local citizens to them. Globalization is also disadvantageous when it leads to cultural erosion through the emergence of new lifestyle and culture (Walker, Walker & Schmitz, 2003). There are instances when people innovate new languages and habits in order to fit in a system or accommodate each other. Despite the above shortcomings, globalization is an option for businesses since it leads to penetration of new markets, job creation and introduction of technology (Walker, Walker & Schmitz, 2003). The various benefits can improve the performance of businesses in the international arena by offering a wider visibility of the