Strategic Marketing Plan for(iPhone 4 in London) Essay

Strategic Marketing Plan for(iPhone 4 in London) - try out ExampleBased on its established brand equity, apple fellowship has the opportunity to skim the trade with high prices in the UK market. However, once the upper clique market has been catered, iPhone 4 can head for the mass market with low prices. This ordain expand iPhone 4s life cycle over a longer period of time till the product itself matures. This report contains a detailed analysis of all the marketing and operational aspects of launching Apple Corporations iPhone 4 in the UK markets. 1. Resource Analysis The tangible resources available for the introduction of smart phone include the production facilities of the community which already exist. Apple Corporations main strength is its ability to develop hardware and software systems which it has developed through extensive Research and Develop custodyt (Apple.Inc). The quality, method and fundamental law of the current production process are already available. The production requirements can be met by existing state-of-the-art facilities. The marketing management process stay the same and the same distribution channels though which our competitors sell their smart phones, forget be used. The IT systems are already developed which makes it easy to integrate with our customers and suppliers. The intangible assets available include our Good allow for in the market. The reputation of delivering the objects on time is also important. The key commercial rights protected by patents and trademark will figure as an asset for our company. However, introducing this new smart phone will increase our labor cost by ?10 per person as more workers will be needed. The R&D department will need more labor therefore it will be increased by 500 men working at the rate of ?10 per hour and there will be 30 more employees for managerial work. As the existing production facilities will be used, there is no need of extra physical capacity. However, to improve and m odify our facilities, a financial injection of ?500,000 will be needed which we will raise through debts as raising through equity will increase our interest expense. (Deutschman Useem). 2. SWOT Analysis (Apple) Strengths (ReportLinker.com iphoners.com) Apple stands on a unvoiced foundation of Innovation through which it will introduce iPhone 4 with unique positioning. Apples phones are meant to be user friendly and with this ease of use, the company differentiates itself from the competitors who produce more complex versions of PDAs. iPhone 4 would be a hawkish product and will be launched in the market with competitive prices through its competitive advantage of cheap raw material availability. The brand itself has long been established and therefore, the market will be highly receptive to new brand extensions. Weaknesses (ReportLinker.com iphoners.com) look screen phone usage causes a medical condition called Gorilla Arm, which is caused when one holds his/her hand at waist le ngth and continuous usage of mend screen phones may cause such problems. The consumers may therefore feel discomfort while using touch phones. Opportunities (ReportLinker.com iphoners.com) Smart phones have a emergence consumer base which is a good sign for Apples business as the new iPhone 4 can anticipate higher turnover rate. in all the other brands such as Nokia, Samsung and especially Blackberry are positioned towards the corporate sector. iPhone 4 will be targeted towards a different and a larger market which can be