I Never Worry About the Future Essay

Albert Einstein Some people are trying to live a carefree life, they say that they ‘’go with the flow’’ and are not preoccupied with the future. Others think about tomorrow and the day after it so much they are constantly under stress. So which is better, to worry or not to worry about the days which are ahead of us? Planning our days in advanced is somehow necessary these days. Our world is spinning so fast that one has to know what he is doing or he ends up doing nothing. Good example of that is choosing which school or even more important, which university to enrol in. When doing that we have to consider our interests as well as which occupations can our future degree provide us. When enrolled into a school we have to study in order to have good grades or we just might not end up having expected degree and doing the job we wanted. Therefore thinking about future is good when it keeps us trying hard to achieve our goals. On the other hand being concerned about what might happen has bad affects on our health and attitude. Few days before the exam of which results may have an impact on their future, some people are so worried that their immune system does not function as it should and they become ill. What is more, stress can also enable their abilities to learn and concentrate. And last but not least because of constantly worrying those people can express their frustrations with yelling on others and their relationship with them can get worse. To conclude I would like to state that thinking and worrying about the future is something that we all do, some less, others more. The important thing is that worries do not affect on our lives so much that we cannot enjoy the moment we are living in but are still present enough to force us try and make our dreams come true.

Nutritional Assessment

The Body Mass Index (BMI) is the ratio of weight to height and is used to classify people as being â€Å"underweight,† â€Å"normal,† or â€Å"obese† (BMI Classification, 2007). Using the international classifications, a BMI of 32.2 would be considered as Obese Gr. 1. The case being answered is why is a person who eats normally at 4-5 fairly healthy meals every day, satisfies the recommended allowances classified as obese? Many factors must be considered when answering this case. Most important among these is whether the measurement of the BMI is done under normal conditions, that is, if the body type, health status, body composition and metabolic function of the patient are considered. Truly, there are some instances when the BMI classification is not applicable. It must be noted that the Body Mass Index is a standard for determining the risk of normal people. It cannot be used for people who have high muscle mass. Muscle is considered as heavier compared to fat and a more muscular person would naturally be higher in body weight compared to his or her â€Å"more normal† counterpart. Two persons, for example may have a 32.2 BMI but may have different body compositions: one may appear â€Å"fat† because of greater body fat composition and the other may appear really lean and healthy because his or her body composition is mainly of muscles. A bodybuilder may always be classified as â€Å"overweight† or â€Å"obese† if BMI standards are used; when Arnold Schwarzenegger won a certain competition, his BMI was 31 (Whitney, Cataldo and Rolfes, 2002). As it is, the definition of the BMI must be kept in mind—it only considers the person’s weight and height and not the person’s body composition. In other words, in assessing the health risks of a person using a BMI, the body composition or body type of a person should be considered first because the results may erroneously represent the real status of the individual. The results of the Body Mass Index can also be influenced by the water composition in the body. If the person is retaining water, for example, he or she should not be classified using the BMI standards because the weight is affected by the unnecessary water that is retained inside the body. If water is retained and the person is measured, the BMI would naturally result to a higher value which would not represent the person’s true health status. Edema or water retention can sometimes happen to people with kidney failure, and to women who are pregnant. The BMI classification should also not be used to pregnant women because in measuring the BMI, the weight of the unborn child is not considered which could also erroneously increase the true value of the index. The result would then, not become representative of the true health status of the individual. If however, the patient is not â€Å"muscular†, the relatively high BMI of the person, despite his or her normal intake can be attributable to the person’s rate of metabolism. There is a possibility of the person having low metabolism as a result of previous abnormalities in dietary practices and intake or possibly a thyroid disorder. Hypothyroidism can decrease the rate of metabolism of a person by as much as 30%. At such rate, the person, no matter how healthy his or her eating habits are, is at risk to gaining more weight, having higher BMI and thus, being at risk to the diseases associated with higher BMI. These factors must be considered first in assessing whether there is something significant in the BMI of the patient under study.   The 32.2 BMI of the person may not be signifying a risk in health but a mere indication of erroneous use of the classification without considering the body composition, water retention, or pregnancy. But if these factors are considered, the person must really be at risk for high fat deposition as a result of low rate of metabolism. The person should then consider doing more physical activity or consulting a doctor on how to normalize the thyroid function. Works Cited BMI Classification. (2007). World Health Organization. Retrieved 26 Feb 2007 from http://www.who.int/bmi/index.jsp?introPage=intro_3.html, Whitney, Cataldo and Rolfes. (2002). Understanding Normal and Clinical Nutrition. 6th ed. Stamford, CT: Wadsworth Thomson Learning.

Bioethics of Euthanasia

As biological organisms, humans design patterns of how to live by way of autonomous lifestyle choices, only after being born into a subjective realm of existence with social opportunities and limitations suggested by how one is nurtured and raised. A sense of a connection to objectivity is gained depending on how closely one associates themselves with an organized institution such as religion, or other form of moral code. The idea that knowledge learned from a moral superior at a young age can suggest, or sometimes in early adulthood, coerce decision-making is indicative of a set of parameters or expectations that one must achieve so to honor the objective family belief. Therefore, the family is also an institution which generates the same attachment to objectivity that encourages a certain set of goals. Ultimately though, it is one’s subjective experience that has it’s own social, physical, mental, and spiritual habits and attachments that cause the mind and body to perform and exist in a particular way. The overarching illegality of euthanasia across North America is supported by religious institutions which act as the sole moral platform for questioning the professional conduct of medical practitioners. The hegemonic belief that is fostered views euthanasia as a breach of non-maleficence, though doctors have and will likely continue to comply with life-ending aid in North America, regardless of recent deliberation regarding legislation. A legalization of euthanasia could ease tensions for physicians and patients dealing with chronic fatal health conditions, but would require specific criteria for legality. The debilitating suffering from a terminal illness should be the first criteria, as well as an autonomous request made by the sufficiently competent patient. Those who advocate for the legalization of euthanasia are part of a particular morality that sees beyond the mystical value of medical non-maleficence and opposes overarching institutional moralities that forbid life-ending decisions. Also of concern is the slippery slope argument, whereby any level of legal euthanasia would likely incite requests for more flexible criteria, publicly bringing into question the intangible value of human life. A central notion of biomedical ethics that stands as a major contender against the legalization of euthanasia is non-maleficence. To generally adhere to the principles of non-maleficence, physicians should not provide ineffective treatments to patients as these offer risk with no possibility of benefit and thus have a chance of harming patients. In addition, physicians must not do anything that would purposely harm patients without the action being balanced by proportional benefit (Beauchamp, 155). This benefit is not necessarily beneficial to the terminally ill individual who has requested euthanasia. The benefit referred to in the medical field is generally an extension of life and a restoration of health, which is not a reality for the terminally ill, rather a benefit might be an end to incurable suffering. Because many medications, procedures, and interventions cause harm in addition to benefit, the principle of non-maleficence provides little concrete guidance in the care of patients, and acts as a fairly weak argument against euthanasia. A helpful distinction when debating the validity of physician assisted suicide is that of ‘killing’ and ‘allowing to die’. If a patient is too frail to undergo restorative treatment, it can be said that the withholding of that treatment is allowing the patient to die. On the other hand, ‘killing’ entails taking action that would hasten the onset of death. There is considerable overlap between these two concepts, to the point that a clear distinction is not readily discernible (Beauchamp, 172). The prima facie nature of allowing a patient to die, as expressed by Beauchamp is acceptable under certain conditions whereby a medical technology is considered futile, or ineffectual, or a patient and/or surrogate decision maker has validly denied a medical technology (173). In the case that a patient is suffering unnecessarily, and has denied or been denied the opportunity for treatment due to severity of illness, should euthanasia not be an acceptable option? This action would undoubtedly fall under the category of ‘killing’, but if the nearest solution is the imminent death of a terminally ill patient, the concept of non-maleficence should not apply to a deliberate hastening of the patients’ biological shutdown. It can also be argued that fading to death in palliative care with little to no cognition is of little value, and coming from a strictly utilitarian perspective, in some cases, may be unnecessary. If an elderly patient has no immediate family, and is in the final stages of a degenerative disease, the option of the patient to deny extended care and hasten the imminence of death should ot be considered immoral. The approval of certain cases such as the example above would definitely introduce a ‘slippery slope’ argument whereby the notions and parameters of conducting euthanasia would be challenged, inflated, and publicly scorned. The infamous example of Dr. Kevorkian is indicative of the demand for physican-assisted suicide, and the flexible moralities of perhaps many physicians who are faced with the challenge of allowing a patient to pursue a hastened death. Michigan doctor Jack Kevorkian was convicted of second-degree murder for delivering a lethal injection to a 52-year-old man suffering from Lou Gehrig's disease. It was the first time in five trials that Kevorkian was found guilty of a crime after participating in, by his count, at least 130 assisted suicides. Likened to â€Å"a medical hit man† by the prosecution, Kevorkian compared himself to Martin Luther King and told the court he was no more culpable than an executioner. The 70-year-old doctor had dared prosecutors to charge him and threatened a hunger strike if convicted. â€Å"Suicide†). The case of Kevorkian’s assisted suicides shows that public hegemonic belief places all burden on the physician involved, for it is technically legal to carry out or attempt suicide, but not with the aid of any other person, especially a clinician. These laws tend to make sense in every realm except the medical world, where euthanasia is an issue that arises with the terminally ill, and particular moralities strongly advocate for the right to die under certain circumstances, as illustrated by Kevorkian’s rash threats of a hunger strike if convicted. Obviously viewing himself as a liberator, Kevorkian’s particular morality quickly earned him a reputation, and having participated in over one hundred assisted suicides, he stands not as a reputable opposition to hegemony, but rather a moral pariah. Kevorkian’s comparison of his ‘moral fallacy’ with the conduct of an executioner is an interesting philosophical idea, and also illustrates the exclusivity of moral professionalism within the medical world. This is mostly apparent in the United States where there is a domination of privatized health care, and plenty of capital punishment. The application of morality is varied when it comes to death and dying, in a society where a 20 year old can be put to death for committing murder, and in the same society, a terminally ill, suffering patient cannot decidedly seek a peaceful death without moral intervention. In both cases, strong moral impositions are made, and guide the fate of both individuals. The convict has a chance at rehabilitation, and renewing his moral adherence and contribution to society, but is not rewarded the chance because his actions stripped him of his dignity. On the other hand, the dying patient is not permitted to seek assistance in death because common morality forbids it, much like the same common morality denies the convict a second chance. The patient is denied euthanasia because the hegemonic function of the medical field is to avoid non-maleficence, so according to the same morality, the criminal is denied rehabilitation and put to death because the function of the law is to appropriately punish offenders. This paradox shows how two distinct versions of the same common morality are stamped like a ‘cookie cutter’, yielding the anticipated results of the societal function: the patient can’t die because medicine is designed to keep him alive, and the criminal can’t live because capital punishment is designed to eliminate him. Therefore, it is not unreasonable to suggest that the application of euthanasia in the medical field should be acceptable in certain circumstances, and that exclusive clinical moralities should allow deliberation on the subject, and not continue to function in a ‘cookie cutter’ fashion. In Canada and the United States, laws distinguishing ‘active’ and ‘passive’ categories of euthanasia are divided into four sections: â€Å"deliberately killing persons who wish to die or assisting them in suicide (active voluntary euthanasia and assisted suicide), deliberately killing persons whose wishes are unknown or opposed to such treatment (active involuntary euthanasia), withholding or withdrawing life-preserving means from those who do not want them used (forgoing treatment of competent individuals), and letting persons die by withholding or withdrawing life-preserving means when their wishes are unknown or when they want, or would tolerate, such means to be applied or maintained (forgoing treatment of incompetent individuals)† (Dickens, 136). According to these legal parameters, it would seem that active and passive euthanasia should only occur when indicated by the patient, living will, or a surrogate, such as active voluntary euthanasia, an d the forgoing of treatment to competent individuals. These two forms provide the patient with the moral decision to adopt the institutional values of their choice and affect their course of longevity and suffering. In the cases of active involuntary euthanasia, and the withholding of treatment from incompetent patients it can be said that, morally, the physician has no right to change the course of the patient’s treatment without clearance from a living will or surrogate. To conduct active involuntary euthanasia, or withhold treatment for no apparent reason indicated by the patient or surrogate, negligence would necessarily apply and represent the justified fault of the attending physician. Dealing with death is a subjective experience that generates fear, and causes humans to seek comfort in institutional beliefs, whether that be family, religion, other forms of spirituality, or modern medicine itself. Death reminds humans of their biological capacities and fleeting opportunities for experience in life, and generates a desire to medicalize suicide. â€Å"We want physicians to provide the means to end life in an antiseptically acceptable fashion. Knives, guns, ropes, and bridges tend to be messy. We seek a more aesthetically pleasing way of terminating life, one that leaves the patient looking dead, but not disgusting. For this, as in so much else in the 20th-century quest for happiness, we turn to the physician† (Paris, 33). Much like we seek aesthetic modifications from plastic surgeons, and mental stability from psychologists, we turn again to professional doctors for a method of dealing with the harsh reality of death. Though euthanasia may be an acceptable option for some people in certain sets of dire circumstances, it is the fear of death generated by the triumphs of medicine that provide the illusion that death and suffering are something a physician can cure. Medicinal miracles and the rise of technological medicine give people the impression that old losses are new triumphs, at least insofar as one can be kept alive for longer with chronic diseases. This notion sparks the fear of suffering before death, and that morbidity will be extended instead of compressed. Essentially then, it is the physician who bears all weight of the laws pertaining to euthanasia, which seems unjust when there is little more that medicine can do for a terminally ill patient than aid in their peaceful departure from life. The argument that legalized euthanasia would initiate the slippery slope, and â€Å"hospitals would become cruel and dehumanized places† are refuted by the suggestion and observation of the exact opposite (Schafer). As Schafer suggests, â€Å"experience has shown that what happened was exactly the opposite of what was predicted by the naysayers: Doctors and hospitals have become kinder and gentler, patients' wishes are better respected than previously and society has come to accept the importance of individual autonomy at the end of life† (3). Clearly, the legalization of euthanasia would not entirely disrupt the nature of medical care in Canada, and with current debates indicating the possibility of change, society may undergo a change of ideas in the near future. The idea that euthanasia may provide a patient with more dignity at death than what is often referred to as ‘sedation to unconsciousness’ is becoming more common, and should not be deemed unacceptable next to palliative care. With the right safeguards in place, euthanasia should be one of many life-ending options available to Canadians near the end of their life, with palliative care being a morally adjacent decision. The subjective experience of death is one’s own, and even familial institution can only do so much to comfort the process of being terminally ill. Therefore it should be a decision of the patient to seek medical help, either in the form of sedation and longevity, or immediate peace.

Research project Essay Example | Topics and Well Written Essays - 750 words

Research project - Essay Example To prove the effectiveness of the instrument, the researchers collected the blood sample from a donor and tested it. They measured the diameters of the white and the red blood cells, and they got accurate values. Additionally, they measure the quantities of different blood components, and they got accurate values too (Optical society of America, 2012). The devices work through the Spectrally Encoded Confocal Microscopy (SECM). Through this technique, the images are formed after the split of light beams to form a line of purple to red colors. When scanning a person’s blood, a probe is placed close to the person’s skin. The red to purple line is then directed towards the blood vessels. When the blood cells pass the line, they split it into scattered colors forming images (Optical society of America, 2012). The technique is advantageous over other blood scan systems, since it does not rely on the complicated equipments and harmful fluorescent dyes. However, the researchers discovered that one of the challenges of using this technology is the difficulties in finding the blood vessels depths (Optical society of America, 2012). 2. The use of optical microscopy in studying the blood characteristics will make the work of the medical experts easier. In the paper, the researchers have demonstrated the viability of the Spectrally Encoded Flow Cytometry (SEFC). ... They compared the SEFC imaging using the in vivo, and the in Vitro imaging system. The researchers used Healthy volunteers who pressed their lower lips against the probe of the in vivo imaging. For the in vitro imaging, blood was collected from the healthy donors using venipuncture. The results showed that the SEFC in vivo imaging system produce clearer images compared to the in vitro imaging system (Golan, Yeheskely-Hayon & Minai, 2012). This is because it was possible to see and count even the smallest capillaries. Additionally, more images were observable in the in vivo imaging system. However, while using the in vivo system, the researchers experienced some challenges while trying to find the image depths (Golan, Yeheskely-Hayon & Minai, 2012). Through the study, the researchers discovered that the SEFC in vivo can show the characteristics of people’s blood components and the technique is non-invasive (Golan, Yeheskely-Hayon & Minai, 2012). The use of SEFC will be helpful in tracking the hematocrit levels, which is useful when studying the circulation alterations before and after surgeries (Golan, Yeheskely-Hayon & Minai, 2012). The study highlights the effectiveness of SEFC in visualizing cell deformation especially for those patients with sickle cell anemia. However, the researchers suggested that additional studies regarding the potential of the in vivo SEFC are necessary. This is because an upgrade in system is necessary to increase the imaging depth (Golan, Yeheskely-Hayon & Minai, 2012). 3 I All the articles demonstrate the potential of the SEFC in carrying out blood tests. The authors of both articles criticize the technology, and they think that further research is

Theory of Extreme Capital Structure Essay Example | Topics and Well Written Essays - 1500 words

Theory of Extreme Capital Structure - Essay Example Therefore, capital structure can be defined as the arrangement of capital. In order to analyse capital structure, we need to highlight the difference between capital structure and financial structure. The terms are interchanged in some circles to mean the same, but they are not quite the same. Financial structure is the sum of all the means the firm uses to fund its activities. Therefore, financial structure comprises of net worth and liabilities of the company i.e. short and long term. The capital structure on the other hand is financial structure excluding short term borrowing. Capital structure has already been seen as two-fold, with the finance and asset structure. The source of capital is what determines what asset will be purchased. The structure of capital is categorised as follows: 1. According to sources: The structure may either be simple or complex. A simple structure consists of a single source while the complex is where the sources are more than one. (Although retained e arnings is not considered an additional source). This mode is only possible under the fund concept because it is rare for a firm to have one asset, invalidating the asset concept. 2. According to sources This is broadly categorised into internal and external sources. Internal sources comprise of share capital (bonus issue), capital reserve, and reserve and surplus. On the hand the external sources include share capital (bonus issue excluded), share premium, forfeited shares, long term and short-term liabilities and debentures. 3. According to ownership This is either ownership capital or creditorship (debt) capital. Ownership capital includes equity share capital and retained earnings while creditorship comprises of debentures, long-term and short-term liabilities. It is agreed by all accountants where preference shares should be grouped as they have the both elements of ownership and debt. 4. According to cost behaviour This classifies the assets as either fixed cost or variable co st, depending on their expense implications. The fixed cost capital include preference share, long term debt and debentures whereas variable cost capital include equity share and short term liabilities. Firms have different capital structures depending on industry, company type, and proportion of capital contribution. The theories of capital structure try to ask the pertinent questions in leveraging, valuation, and financial balance. This involves evaluating how a firm can affect its total valuation factoring debt and equity, how debt affects the firm’s position. This is by use of accounting ratios 1  Where  is the firm’s debt yield, assuming the element of perpetuity of debt 2.  [E=EBIT-I] Where we assume 100% dividend payout and the firms earning are constant with no element of growth. Therefore, the earnings/price ratio gives the market discount rate, which equals the present value of the series of expected future dividends at the existing market value of the share. 3.  Where  is the firm’s overall capitalisation rate. It computation is normally the weighting of the cost of capital as shown below + The theories of capital structure try to explain the relationship between capital, leverage and the firm’s value. What we want to know is what happens to , and when the degree of leverage (D/V) increases or how is the value of capital

How Roche Diagnostics Develops Global Managers Research Paper

How Roche Diagnostics Develops Global Managers - Research Paper Example Roche develops global managers through global rotation program called Perspectives program. Employees with MBAs or PhD degree can participate in this international career program that consists of four assignments each lasting six months. Each assignment is taken in a different country, or laboratory and 95 percent of all participants have completed the program successfully. How Roche diagnostics develops global managers Who is responsible for developing global leaders The organization has the responsibility of developing global leaders. The management and the human resource department should initiate strategies and career development programs in order to develop global leaders (Smilansky, 2006). The global marketplace requires employees with multiple skills like communication capability and ability to understand the global business culture. Global organizations operate in multiple locations and usually provide goods and services that are suitable for the particular national market an d which consider the culture of the country (Smilansky, 2006). The parent country and host country should cooperate by allowing work permit for global managers in order to create a pool of talented global leaders. Global organizations require marketing strategies that consider flexibility due to the differences in market needs and culture of the people. Additionally, business schools have a role to play in highlighting the global economy and cultures of different locations in the world. Advanced business degrees should focus on real business experiences of multiple international business locations (Smilansky, 2006). Ramifications of not having global leaders In my profession field, there are various ramifications of not having global leaders in the marketing field. Global leaders influence the marketing and global brand management strategies selected by the organization due to cultural issues in different locations. There will be limited opportunities for professional growth and car eer advancement and organizations will experience high labor turnover and inability to attract and retain multi-skilled employees (Smilansky, 2006). Without global leaders, the language selected in advertisements and promotional materials will not fit the culture of the location since some countries like Japanese prefer a high-context language and direct messages, unlike low-context cultures (Smilansky, 2006). Without global leaders, an organization will not understand the values and attitudes of consumers in a particular location. The organization will also fail in new product design and packaging since aesthetics such as taste, smell and size influence the attitudes of the consumers towards a product depending on their culture (McCall & Hollenbeck, 2002). Such organizations will lose market share and ultimately decline the productivity of the product in particular locations. Without the global leaders, the organization will not understand the unique needs and preferences of consum ers and the needs of the workforce thus leading to decline in market share (McCall & Hollenbeck, 2002). US public policy changes that can encourage companies to develop global leaders Roche’s Perspectives program invests many resources in the development of global leaders, but there are public policy changes which can be made in the U.S to encourage compani

Describe the difference between religion & magic, giving examples of Essay

Describe the difference between religion & magic, giving examples of each. (Give 2 + examples each.) - Essay Example It’s made up of different norms or practices agreed upon and practices by a society. In contrary to magic, a religion is usually accepted and followed devotedly and mostly act as a guidance that contains a moral code governing the conduct of a community. Religion can also be well explained through consideration of its essential characteristics; religious belief, unity of a society of the same faith and finally religious practices and belief (Frazer 38). As indicated by sociologist, religion is not just monotheistic, some religions for example Confucianism recognize no gods at all while others practice polytheism, that is, believe in many deities. Contrary to Adam and Eves story in the Bible, religion is not necessarily a revelation of origins of creation. Not all religions have similar myths of origin though they still fit within the correct definition of a religion. It is, therefore, correct to say that religion is a set of moral norms and principles concerning rules regulating behavior of its believers and sacred. All religion to a greater extent shares at least same features. For example, most religions embrace an individual responsible and is considered to specialize in religious practices (Frazer 41). Christianity and Islam are some of the example of religion. Magic, on the other hand, can be defined as the art that claims to influence or foresee natural events (Frazer 5). It mainly works by invoking the supernatural. Magic is, therefore, performed through superstitious practices and behaviors intended to cause a predetermined or desired end. Magic does require a general agreed set of beliefs or practice upon which its practice is derived as compared to religion. It can be real or manipulation of natural events to attain the desired outcome (Frazer 10). Some religions however incorporate a bit of belief in magic, especially those that arose from traditional practices. An individual who performs magic is assumed

World war 2 through the 1970's Research Paper Example | Topics and Well Written Essays - 1250 words

World war 2 through the 1970's - Research Paper Example There were several turning points in America through the 1970s. These were the points of time when a significant change occurred. They were also moments of decision. At this time, there were many changes taking place around the world. Millions were dead, and the United States had become a super power (Finkelman, 2005). A sweeping historical turning point during the Second World War through the 1970s was the Watergate scandal. This political scandal took place in 1972, in the United States. There was a break in at the Democratic National Committee headquarters in Washington DC at the Watergate office complex. At the time, Richard Nixon was the president and his administration attempted to cover up its involvement in the break in. During the investigation into the scandal, many things got found out. It became discovered that president Nixon was taping all the conversations in the white House. It was this tapes that when later they got handed over government investigators implicated the president to have got involved in the cover up. Money that also got found on the burglars got connected to a slush fund used by fundraising group for the re-election of the president. Nixon’s vice president Agnew also admitted to tax evasion. The scandal was a crucial turning point because it led Americans to have key mistrust within their leaders and thus begin to question their leadership skills. It had a vital political impact on politics because political leaders and everyone else are fully aware that no one is above the law. This is because this scandal led to the resignation of a United States president. In America today, there is closer examination of the procedures of the executive office by the public. It served as a civic lesson to the public. People began to pay keen attention to their leaders and started to question leaders in local and state offices. This scandal also asserted the judiciary’s power to bring justice and equality of opportunity. Another key historical turning point that occurred during the World War II through the 1970s was the civil rights movement. This was a worldwide political movement for equality before the law. It took place between 1950 and 1980 (Finkelman, 2005). It took the form of civil resistance and campaigns aimed at bringing change. In some places, it became accompanied by armed rebellion and civil unrest. In America, the social rights movements aimed at outlawing racial discrimination and restoring voting rights to blacks. These movements not only gave equality to African American’s but also women. This had a significant impact on America today as it eventually led to the first black president and women in politics are reaching for the glass ceiling. This movement in America ensured that today certain groups of people got allowed to hold the basic rights that are guaranteed in the constitution. African Americans and women have an equal opportunity to be wealthy and lead a good life. No oneâ€⠄¢s rights get limited by law in America today as previously was the case. This movement ensured that today there is equality of rights and opportunities in America (Finkelman, 2005). America in the late 1930s wanted to stay out of the European conflict that became the World War II. This was because World War I had ended just 15 years earlier, and it was still a fresh wound to many Americans. World War I killed people, cost money, damaged property and affected everyone who encountered it. Most of them believed that the lives lost in World War I were so many and it was not worth it. A majority of American population was opposed to any policy that could involve the United States in another bloody conflict. In the years after the world war I Americans had reached the conclusion that it had been a disastrous mistake to

Reading summaries Assignment Example | Topics and Well Written Essays - 500 words - 1

Reading summaries - Assignment Example 3. What Is The Difference Between The Udhr And The ICESCR? UDHR is popularly known as Universal Declaration of Human Rights. After World War II in 1948 the UDHR came into force. The purpose of developing such universal organization was to bring back peace to every countries of world. The main aim of establishing the UDHR is to remove the slave system, creating equality among the people and providing birth right to the people (United Nations, â€Å"Universal Declaration of Human Rights†). Conversely, ICESCR is generally popular as International Covenant on Economic, Social and Cultural Rights to the world. ICESCR is the part of UDHR. As the name suggests it describes the key responsibilities of work. ICESCR’s main commitment is to work for socioeconomic and traditional rights, health and educational rights and the labor rights. The work of ICESCR is similar to UDHR. The Economic and the Social is leading the ICESCR for developing the society (United Nations Human Rights, â€Å"Optional Protocol to the International Covenant on Economic, Social and Cultural Rights†). 4. What Are Some Of The Ways In Which Human Rights Doctrine Differs From Mainstream Economic Approaches In Both Goals And Methodology? Human Rights mainly contain two aspects, one is legal and another is ethical. The legal aspects shows the human rights with a justified attributes and the ethical aspects maintain the obligations or duties and humanity towards the people involved (Vasilevich and Jaaskelainen 387-405). Another way economics mainly differs in its goal and methodology from human right doctrine with an aim of protecting interests regarding welfarism, compensation and utilization of resources (Vasilevich and Jaaskelainen 387-405). 1. What is the right to an adequate standard of living? What does it include? Are there any exclusion? The right of adequate standard of living refers that one person should have sufficient amount of food, clothes and

Motivational Strategies Essay Example | Topics and Well Written Essays - 1500 words

Motivational Strategies - Essay Example A significant segment of human motivation appears below the surface where it is not always evident to the individual. Therefore, very often, only a small portion of our motivation is clearly visible or conscious to oneself. This is also due to a lack of effort by individuals to gain self – insight. The various theories of work motivation can be used effectively. The basic assumption is that work motivation can be developed in the organizational context. The interaction between the individual and the organisation contributes to the development of work motivation. This interaction takes place through the role. The roles people occupy in the organization may form convenient units of working on problems of motivation. An analysis of role and its contribution to the development of motivation in the organization may be useful to plan intervention strategies. The most important factors are the motivational climate of the organization and the role interactional patterns. The management must ask itself questions about the type of motivational climate prevalent there. For this, it is necessary to identify the reinforcing mechanisms and the process of goal setting. For example, does the organization use the system of rewarding good performance? or does it use the system of punishing bad performance? The positive or negative the reinforcing mechanisms will determine the motivational climate in the organization. Also, the relevant question is what is being rewarded or punished? If achievement is rewarded in one organization, the climate will be conductive to efficiency, whereas in an organization where dependency and conformity are rewarded, the climate will be more power-oriented and will encourage the formation of cliques. Similarly, attention should be paid to the strategies of goal-setting. How and at what level are goal set? Are goals set by people at the top and communicated

Hypothesis Exercise on Green Logistics Chain and Issues (CO2 emissions Essay

Hypothesis Exercise on Green Logistics Chain and Issues (CO2 emissions from Freight Transport in the US) - Essay Example They can end into obliging an increased usage of maintainable skills or alternate energies or merely they can confine individual zones or kinds of cars from being employed. It can be anticipated that the execution of supportable conveyance rules forces the logistic business to use environmentally unsafe means of transportation and consequently apply green logistic tools. Additionally since there are less of fuel efficient vehicles through the car fleet in United States of America, the logistic firm opt for use cargo wagons that are the chief causes of greenhouse gas discharges. Again, the requirement to meet the client’s fulfillment is one of the vital roles of the logistics. Customer fulfillment can be realized by several means such as haste of transport, quality of the transported goods and chattels or the likelihood of returning properties owing to recoveries. It can be assumed that a greater need for the client for justifiable and Green Logistics helps the dissemination of Logistics plans. The growing awareness of environmental problems can result to stimulating task for the logistics firm. As transportation and the involved business are among the vilest contaminators an intensifying consciousness in such a way can lead to weight illogicality and disgrace contrary to it. So as not to create a bad appearance it is undeniably vital to adjust to those inclinations. It can be assumed that it is essential for the logistic firm to conform to a growing environmental awareness in an extensive fragment of the community through executing Green Logistics policies. Has the Green Logistics fully succeeded in reducing the rate of pollution United States of America? Green logistics has both failed and succeed in dressing the environmental issues. Oil is the organic base for vestige energies for example petrol; diesel and paraffin that are the most frequently used powers for

Hamlet Essay Essay Example for Free

Hamlet Essay Essay Good morning teachers and students, our understanding of Hamlet takes many turns and the most important of these is in act 3 scene II. As a pivotal scene in William Shakespeare’s play, audiences gain an understanding of the characters and their actions leading up to this point. Many of the themes in the play come to light in this scene as the plot gathers pace and it is for all these reasons I chose this scene. Our understanding of a text is greatly affected by the context in which scenes take place. Act 3 Scene 2 transpires after a series of turbulent events and the increasing surveillance of Hamlet’s life. In the preceding scene Hamlet considers suicide in the â€Å"To be or not to be,† soliloquy after learning that his father’s sudden death was in fact a murder by his uncle Claudius’s hand. He plans to prove the ghost’s word by watching his uncle’s reaction to a play that follows the events of Hamlet’s father’s death. Hamlet also confronts Ophelia and denounces her and women in misogynous diatribe overheard by the spying Polonius and Claudius. After hearing this Claudius decide to export Hamlet to England with Rosencrantz and Guildenstern, as â€Å"madness in great ones must not unwatched go†. The latter gives audiences insight to later events in the play. Context is the basis of our understanding of certain lines, soliloquies and actions and overall affects our understanding of the entire play. The ‘Play within a play’ scene is a pivotal scene in Hamlet and its significance resounds throughout the rest of the play. It is a scene dripping in dramatic irony because Hamlet triumphs over the king in full public view while Claudius deals in secret to obtain information. The scene comes as the action following Hamlet’s musings of death, and the relative inaction of the first two acts. Knowing he was correct about his father’s murder Hamlet is emboldened and Rosencrantz and Guildenstern then sets out to confront his mother fracturing numerous relationships. Furthermore, Claudius’s sudden exit from the play raises the question whether he was reacting to the guilt of murdering his brother or to the act of Lucianus, the murdering nephew of king Gonzago in the Mouse Trap, possibly foreshadowing his own death. Either could be the trigger of Claudius’s decision too have Hamlet killed in England. The significance of this particular scene is undeniable because of its importance is upheld throughout the rest of Hamlet and this is why it affects audiences understanding of the entire play. As a pivotal scene, many themes in Hamlet are present including action versus inaction, espionage, revenge and deceit. These mix into a tangible cocktail to which audiences are more likely to pay attention to and gain better understanding. The scene provides the first ‘action’ in the play after driving uncertainty of the first two acts, the audiences reaction epitomised in a player’s line â€Å" so after Pyrrus’ pause, a roused vengeance sets him to work†. Revenge is the motive behind Hamlets writing of the play. Espionage makes another appearance in Hamlet’s urging Horatio to ‘observe my uncle. If this occulted guilt do not unkennel itself in one speech, it is a damned ghost we have seen† Rosencrantz and Guildenstern deceitfulness comes to an end when Hamlet turns the tables on them using the metaphor of how he was played like a pipe then later abandoning and sending them to their deaths. The presence of themes allows audiences to make connections with dialogue and leads to heightened understanding of the play and this is why act 3 scene 2 is crucial to the understanding of the entire play. A plethora of literary devices is used throughout the scene causing the meanings of numerous lines to be left up to the audience’s interpretation. Use of dramatic irony, alliteration, metaphor, pun, repetition and others highlights lines that are of greater importance for example, Hamlet’s mocking â€Å"what, frightened with false fire! † to his uncles reaction to the murder as well as the extended metaphor of hamlet being a pipe played upon by Rosencrantz and Guildenstern. The dramatic irony of the scene is important, as it is Hamlet’s action that snowballs into the different outcomes. Hamlet’s rhyming flattery to Horatio is full of literary techniques like alliteration (need example), possibly highlighting his desperation to keep one faithful friend by his side or adoration or want of Horatio’s balanced character. Hamlets jovial punning makes light of all that said to him by authority figures, this being an attempt at showing possible rebelliousness or more likely showing his enthusiasm for the outcome of the play’s impact on the king. We do not know which part of the play Hamlet scripted so it can be assumed that some of his own feelings are showing through the repetition of love and fear whether this be about his love of Ophelia or incestuous thoughts about Gertrude. Understanding of act 3 scene 2 is crucial to our understanding of Hamlet. This is assisted through the uses of literary techniques, the presence of many themes to capture audience’s attention, the significance of these and the context in which the scene takes place. These combine to make this scene of upmost importance to our interpretation of the entire play and that is why it was chosen. 5min14secs Matt: I’ve re-worked your speech below using as much as possible, cutting out the repetition, and suggesting where examples from the play are needed to illustrate your point. We can add these in tomorrow as I want you to go through this process of selecting appropriate egs with me. Apologies for typos – something is rotten in the state of our computer (ref to the play, sorry! ) â€Å"The play is the thing in which I’ll catch the conscience of the king† [Good morning teachers and students, our understanding of Hamlet takes many turns and the most important of these is in act 3 scene II. As a pivotal scene in William Shakespeare’s play, audiences gain an understanding of the characters and their actions leading up to this point. Many of the themes in the play come to light in this scene as the plot gathers pace and it is for all these reasons I chose this scene. Too vague: needs a more dramatic opening eg rhetorical question, or fabulous quote or natty and relevant anecdote or recent current happening that you can relate to this scene to catch the audience attention. The intro needs also not to waste words that could refer to specific context, themes, dramatic techniques, particular character development and plot development. Adding language aspects into this intro may be overdoing it but the word play on the idea of the â€Å"play† and â€Å"play within the play† might work. ] e. g. Can you think of a more delicious irony or more dramatic way of catching out a murderous hypocrite like Claudius than putting on a play in full public view that shows two audiences – the court of Denmark and us how he killed the rightful king? Especially since we know that Claudius has set up all those who are closest to Hamlet, except for the faithful Horatio, to spy on him in secret! I chose this play within the play scene – Act 3 Scene II – for a number of reasons: firstly, for the lovely dramatic irony I just mentioned; secondly, it is pivotal in terms of resolving Hamlet’s doubts and advancing the plot towards the final bloody end; thirdly, it is very satisfying drama, with lots of action following on from the lengthy musings and relative inaction of Hamlet’s famous. â€Å"To be or not to be† soliloquy; in addition it reflects a number of key themes and preoccupations of the play, including that of surveillance; and finally it is incredibly dramatic and beautifully written, with lots of the fantastic and funny word play, vivid images and other literary and dramatic techniques we all love about Shakespeare. This scene, as I said in the introduction, is pivotal in terms of the action of the entire play, and also in terms of Hamlet’s evolution, from inactive to hyperactive. In the preceding scene Hamlet considers suicide after learning from the Ghost that his father’s sudden death was in fact a murder by his uncle Claudius. The Ghost is a mysterious character about whom there are considerable doubts does he represent the troubled state of Denmark following the death of a beloved and heroic king and/or does he represent H’s traumatised mind following the sort of tragedy that would unhinge most of us. [ref to a critic here? ]. Whatever we say about Hamlet and his tendency to overdo the thinking aspect of life, he does approach problems with a fair and scientific mind: he does resolve to kill his father’s murderer, but, fair enough, as death is reasonably permanent, even for Shakespeare’s religious audiences, he set up the play within the play as a kind of controlled test for his uncle, whom the Ghost purporting to be King Hamlet has said killed him: He tells Horatio to observe his uncle during the  play as well and â€Å"after we will both our judgments join in censure of his seeming†: this does indicate that Hamlet, despite his understandable hatred of Claudius, is a fair man, who is also aware of the seriousness of killing the man who is now King of Denmark. Elizabethan audiences would have recognised Hamlet’s hesitation about killing the King as reasonable, just as they would have seen his vengeance once his suspicions had been confirmed, as justified. This scene also follows Hamlet’s misogynist confrontation of Ophelia which is overheard by the spying Polonius and Claudius, who decides at this point to export Hamlet to England with Rosencrantz and Guildenstern, since â€Å"madness in great ones must not unwatched go†. Since Ophelia had also been encouraged to spy on Hamlet, we now have his dastardly uncle, his school friends, and his fiance, not to mention his mother, keeping a close watch on Hamlet: no wonder he needed a theatrical outlet! However, seriously, we see here a recurring and important theme in the entire play, that of spying and surveillance. The Michael Almereyda directed film version of Hamlet with its constant CCTV cameras and Hamlet’s speaking into the cameras provide the perfect representation of the sense of inescapable surveillance that Hamlet feels he is under throughout the play. : FIND QUOTES re SPYING IN THIS SCENE. Another key theme of this play within the play scene. amd to the entire play, that relates to the spying is that of deceit, and of illusion masking the reality. The play Hamlet devises to catch the King out is called â€Å"The Moustrap†, and its aim is to depict the exact way in which Claudius killed his brother, that is, by pouring poison into his ear, not the commonest way to kill someone! If King Claudius reacts is a guilty manner, presumably this demonstrates his guilt. So Hamlet’s goal is to unmask his uncle in front of the entire court, including the wife he has won so wrongfully. Plays are a theatrical form of illusion, masquerading as reality, just as Claudius in killing the rightful king, marrying his widow and acting as a legitimate King, is masquerading. Rosencrantz and Guildenstern are similarly masquerading as Hamlet’s friends, while in reality they are deceitfully reporting on his actions and words to his treacherous uncle. The play within the play traps Claudius just as Hamlet himself must have felt trapped within this world without honesty and fidelity. The theme of honesty and reliability, those qualities that Hamlet craves and finds in no-one but his friend Horatio, provides a key to a deeper understanding of Hamlet’s apparently cruel behaviour towards his mother and also Ophelia, and also to Polonius and Rosencrantz and Guildenstern. â€Å"Give me that man/That is not passions’s slave .. and I will wear him/ in my heart of hearts†: Hamlet, having suffered the worst tragedy one can imagine, finds no person in his circle whom he can trust except for Horatio. [ repetition Our understanding of a text is greatly affected by the context in which scenes take place. Act 3 Scene 2 transpires after a series of turbulent events too vague – what events? References like this read like padding and markers know it! ] and the increasing surveillance of Hamlet’s life. The play within the play leads us to a focus on another potent theme of this scene and of the entire play: revenge! â€Å" So after Pyrrus’ pause, a roused vengeance sets him to work†. Revenge is the motive behind Hamlet’s writing of the play, and once his suspicions have been confirmed, Hamlet is ready to turn his vengeful thoughts into action. This scene is brilliant drama! There is beautiful dramatic irony in Hamlet’s selection of a play to trap the guilty king. And there is lots of discussion of theatrics, and how the players should speak their lines, which reveals Shakespeare’s own deep understanding of the craft of acting, the more realistic version being more like his own preferred style: â€Å"Nor do not saw the air too much with your hand the purpose of playing,.. is to hold the mirror up to nature†, that is to act as one would speak and act out such lines in reality. Critics say that Shakespeare is having a go here at the plays of Chrsitopher Marlowe and the players such as Edward Alleyn at the Rose Theatre, who was known for a rather exaggerated approach to acting. Whatever the origins of these descriptions of how NOT to act, they are very funny, and must have made an Elizabethan audience as well as myself, a 21 century lad, laugh! â€Å"O it offends me to the soul to hear a robustious periwig-pated fellow tear a passion to tatters: etc. [we need egs of each of these Use of dramatic irony, alliteration, metaphor, pun, repetition and others] Shakespeare’s literary teachniques also work brilliantly in this scend. As well as the dramatic irony, we have superb play on words combining wioth the extended highlights lines that are of greater importance for example, Hamlet’s mocking â€Å"what, frightened with false fire!  phor of hamlet being a pipe played upon by Rosencrantz and Guildenstern. The dramatic irony of the scene is important, as it is Hamlet’s action that snowballs into the different outcomes. Hamlet’s rhyming flattery to Horatio is full of literary techniques like alliteration (need example), possibly highlighting his desperation to keep one faithful friend by his side or adoration or want of Horatio’s balanced character. Hamlets jovial punning makes light of all that said to him by authority figures, this being an attempt at showing possible rebelliousness or more likely showing his enthusiasm for the outcome of the play’s impact on the king. We do not know which part of the play Hamlet scripted so it can be assumed that some of his own feelings are showing through the repetition of love and fear whether this be about his love of Ophelia or incestuous thoughts about Gertrude. Understanding of act 3 scene 2 is crucial to our understanding of Hamlet. This is assisted through the uses of literary techniques, the presence of many themes to capture audience’s attention, the significance of these and the context in which the scene takes place. These combine to make this scene of upmost importance to our interpretation of the entire play and that is why it was chosen. 5min14secs Character development – in this question

Marketing Profile Analysis On Pandora Internet Radio Media Essay

Marketing Profile Analysis On Pandora Internet Radio Media Essay For our Group project we will be doing a marketing profile analysis on Pandora Internet Radio. First, we will explain what the company does. Next, an in depth analysis including the site navigation, the Pandora business model, brand interactivity, the brand look, brand personality, their competitors, Pandoras metrics, what kind of consumers use Pandora, how consumers behave, and where Pandora could use room for improvement will follow. In the business model we will look at how Pandora makes their revenue through the different services they offer. Site navigation will describe where each click will take you and how to get from page to page. Brand interactivity explains how not only user can interact with Pandora, but how Pandora can interact with its users. Further, we will see how the brand looks across different formats from computer screens to mobile phones in brand look. Next, in brand personality, we will discuss what kind personalities are embedded in the brand. Also, while looking at competitors we will see how Pandora fares against their top competitors and what they do differently. Pandoras metrics will include the sites traffic, how long a consumer stays connected to a site, and its reach. Finally, when we look at consumers, we will look at how the Net gen is the majority of Pandora users, and how consumers move through the behavior model of acquisition, consumption, and disposition. What is Pandora? Pandora is a Internet radio service created by the Music Genome Project. They started up in 2000 and according to their website its the most comprehensive analysis of music ever undertaken. Users can enter a song or artist and Pandora will play music that you entered, but also music that is stylistically and auditorily similar. They have more than 50 music analyist that study and listen to the music one song at a time, collecting details on every song based on close to 400 attributes that include melody, harmony, instrumentation, rhythm, vocals, and lyrics. According to their website, the typical analyst working on the Music Genome Project has a four-year degree in music theory, composition or performance, has passed through a selective screening process, and has completed intensive training in the Music Genomes rigorous and precise methodology. Pandora never uses any bots or machines to extract data from any of the songs. The songs are always being updated and new songs are continually added to their ever expanding catalogue of titles. Site navigation Pandoras website is very easy to access. The address is http://www.pandora.com/. When the page loads, there are 3 places you can click at the top half of the page. You can register a new account, log-in with a preexisting account, or type in an artist, or song, and immediately begin listening to music. Clicking on the register hyperlink takes you to the registration page and is completely free. The only information needed is an email address, a password, the persons birth year, their US zip code, and their gender. There is a opt-out check box for personalized recommendations and tips. Once everything is complete you can click register for free of cancel. Registering for a Pandora account allows you to save you stations and access them from anywhere. If sign -in is chosen, all that is need is an email address and password. This takes you to all of your saved stations and also allows you to type in a new station or artist. Typing in an artist or song starts playing the music. The bottom half of the page is newer. There is a space where you can click to see the information about the music you are playing, view a mini feed of your profile, select music by genre, learn about how to get Pandora radio on your mobile phone and in your home, and see whats happening in the Pandora video series. Below this feed, you can view concert listings, gift a station where you can make a station and give it to another Pandora user, look at bookmarked songs, and again, go to the video series page. Business model The business model for Pandora is mostly ad driven. Consumers can register for free and begin listening to music immediately. Users are never required to pay anything because it is payed for by the advertisements. However, they have two more aspects to the business model. Once free Pandora accounts reach the 40 hour mark of listening per month, the music stops and you are required to pay 99 cents for unlimited listening for the rest of the month. You can also just come back the next month for another 40 free hours. Each month has the same choice on the limit and they never bill you after the fact of charge you. The final part of the business model is a paid Pandora One subscription account. This offers unlimited listening hours each month, plus no advertisements. It comes with a high stream quality, desktop application, extended interaction timeout, and a mini player. This can be purchased for a subscription for 36 dollars per year. Pandora also has a box through HP that you can purchase to stream music anywhere in your home. It has built in speakers and Wi-Fi connectivity. Aside from music, you can now view the Pandora vise series and look up concerts coming to areas near your town. Pandora is branching out to video and live music avenues. They also work with mobile companies through advertising and putting mobile applications on phones so you can listen to Pandora anywhere instead of just a computer or home device. Pandora allows for users to expand their musical knowledge based on their own personal preferences without requiring the user to purchase songs on a whim. The seemingly archaic days of buy before you try have ended partly because of services like Pandora. Pandora gives users the option to purchase each song multiple ways in a variety of digital formats. One of these methods is to buy a song via iTunes. While the iTunes service itself allows for the sampling of a given song, it does not give users the ability to stream the entire song prior to purchase.    Brand Interactivity Pandora is becoming more that just an internet radio player. Consumers can create a profile much like social networking sites and add friends to communicate with. Users can leave comments on other users profiles, share radio stations, and even find other Pandora listeners. With Pandora mobile applications, users can access this information where ever they are and listen to music straight from their mobile phones. Not only can you search to find song, or artist, you can also take a look at the Pandora video series, which is a video blog that contains videos about music, how the music is made, and where to hear it. Pandora also has a written blog where users can interact and comment on posts. The final point of interactivity is users can see a schedule of local live shows in their area. The list is based on your bookmarks list, thumb up and you station seeds, so the concerts that they show you are going to be based off of what your profile says you listen to and what you like. For each event, you can click on the ticket info button which takes you to the event website, to view the event and get tickets. This can also all be accessed from the mobile phone application. Brand look across formats Pandoras brand look is, for the most part, uniform across its various mediums. The page is identical no matter what browser you chose to view it on. This is extremely important for a service like Pandora. This is because a user might choose to view this content on a computer loaded with a browser that is different from the browser that they usually use Pandora on. An example of this would be a user who usually uses their windows-based computer loaded with Internet Explorer to access Pandora being forced for some reason to use a mac-based computer loaded with Safari. Because of Pandoras uniformity across platforms, this user will be able to use their Pandora on the mac-based computer without the initial learning curve often associated with using new web based services. Pandora is also able to be accessed on various broadband enabled mobile devices. Pandora has taken steps to make their service as uniform and consistent as possible across the mobile devices that might be used to access Pandora. For instance, Pandora accessed on a users Apple iPhone 3G looks almost identical to Pandora accessed on another users Motorola MOTORAZR V3. Furthermore, the page layout on both devices mirrors that of Pandora accessed on the users personal computers. This is another step Pandora has taken in order to reduce any additional learning curve that might be associated with accessing Pandora service on a users mobile device. Brand Personality Pandoras brand personality includes both a mechanical passion for music as well as a passion for connecting users with music that they otherwise might not have had or wanted access to. This mechanical passion for music is made evident by Pandoras Music Genome Project. Because of this mechanical passion, Pandoras brand gives off a scientific vibe. Pandora is also very diverse because no one persons musical taste is exactly like the next person. Musical taste is something that is very unique and Pandora is trying to cater to each persons uniqueness. They know each person is different, which what makes them different from other internet radio stations. Pandora is kind of like the guy that no one really cared about, but then everyone wants to know him because they realized how cool he really is. Major Competitors While Pandora brings many new and unique features to free internet radio, it is hardly the only game in town. Last.fm, Imeem, and Grooveshark are just a few internet radio alternatives to Pandora. Each of these services offers their own take on Internet radio. Lately, Last.fm has taken the position of Pandoras primary competitor. Like Pandora, Last.fm offers users the ability to stream custom playlists based on a users personal preference. While both services share this feature, they have unique and independent ways of doing so. Last.fm employs a technique called Scrobbling to determine which songs rise or fall in popularity. This is accomplished by the user downloading software on their personal computers and ranking their streaming music. With millions of users doing this on a daily basis, this is a great way to crowdsource popularity. Pandora on the other hand is based on The Music Genome Project. This is essentially a database of artist-defined analysis of each song. This analysis is primarily based on the songs musical attributes as well as unique qualities associated with the each song. So one on hand, you have millions of laymen ratings helping to improve the listeners streaming experience, and on the other hand you have a selected group of well trained ears pouring over individual songs to produce unique playlists for the user. Which is better is left up to the individual user. Recently, one of Pandoras competitors, Imeem, has stolen a substantial amount of traffic away from Pandora. Imeem is part social networking site, part internet media service. With Imeem, users interact with each other by streaming, uploading, and sharing music and videos. Imeem also allows users to build and share custom playlists with others directly on Imeems website or via an imbedded Imeem player through external sites such as Facebook and Myspace. Other online music services such as Grooveshark compete with Pandora. Grooveshark allows users to upload, stream, and vote on content similar to Imeem. Grooveshark also incorporates a Pandora-like system for recommending content based on the users personal song choices. With all these great features, why is Groovesharks traffic almost stagnant next to Pandoras mammoth annual growth of close to three million users? Grooveshark users have provided criticism that Grooveshark does not indemnify its users against any unlicensed uploaded content. Essentially, this means that Grooveshark is not responsible for the content that they host. Pandora Site Metrics According to Alexa.com, a website that specializes in web traffic metrics, Pandora is ranked 82nd for United States website traffic. This sandwiches Pandora between Newegg.com, arguably the internets largest electronic retailer, and the United States Postal Service for internet traffic. There are many metrics with which to compare a websites e-traffic and ultimately said websites/services success. The first of these metrics and arguably the most important is a websites daily traffic rank trend. This metric compares Pandoras daily traffic against other websites accessed. According to this metric, daily Pandora traffic has fluctuated over the past year. Currently, Pandora is ranked 371. Another metric with which to compare Pandora to its competitors is the time the average user stays connected to the given website. Currently, the average Pandora user stays connected eleven minutes. In relation to Pandoras previously discussed competitors, Pandora has the longest user retention rate. This compares to Last.fm and Imeems five minute and Groovesharks seven minute user retention rate. The last metric used is Reach. Reach refers to the percentage of global internet users who visit Pandora. According to Alexa, 97.7% of Pandoras users access Pandora from within the United States. This metric shows that Pandora has a strong national user base but should look into expanding their international user base. This is not necessarily the case for Pandoras competitors. Imeem, for example, has an extremely strong user base in Thailand, having a national user base of only 42.8% United States users. Last.fm has a United States user base of 35.2% with the remaining 65% consisting of international users. Ultimately, Pandora will need to begin increasing their international traffic if they plan on sustaining their growth. Customer Profile The types of people we see using Pandora, more frequently, and more often are the Net Generation. They were typically born from 1980-2000 and are anywhere from 10-30 years old. The reason that the Netgeners use Pandora more is because Pandora is a digital product and the Netgeners are growing up in a digital world. They are different from other generation in that their lives are surrounded by digital media. (Tapscott) 73% of youths between the ages of 12 and 17 use the Internet. For most teenagers it is a way of life. So, it is only natural that we see this age demographic using Pandora services. The characteristics of these consumers are as follows according to Tapscott. They have fierce independence because they create online identities and acquire knowledge to make their own decisions. They have and Intellectual and emotional openness and view the world in a global context. They have very free expression and have strong views. They are also very innovative and have a strong desire to be more mature than their predecessors. They investigate things out of curiosity, demands real time and fast processing, are very sensitive to corporate interest, and are very trusting online. Consumer Behavior Acquisition How the consumer gets content from Pandora is that they find it. This is accomplished by typing in an artist name, or song name, and Pandora streams then the content. They also get to choose more or less what they listen too. Also creating a profile helps in the acquisition process. They also get to create stations so that they can the content that suits them best. Consumption The customer consumes content by listening to the music, reading the blogs, or watching Pandoras video series. They can also consume content by getting gift stations from other users and communicating with them through a simple messaging service. Disposition In the disposition process, consumers can bookmark and save songs to remember them later and even use the information so that they can personally own the song. The content never really goes away though. They can listen, watch, or read the duration of the content, but its always there for the consumer to go back and listen, watch, or read it again. Ideas for Growth   Ã‚              The first idea for growth, which I think will also target a larger market, is somehow incorporating their service into automobiles a little better.   Currently, Pandora can only be heard through computers and cell phone with broadband data plans. If Pandora can create a way for people to get internet radio in cars with services, they could reach a larger audience for people that either dont listen to music on their computers or dont have expensive smart phones. A way of implementing Pandora into an already well respected device would be to implement Pandora functionality into satellite radios. It would also be a safer alternative to have something compatible with a car that being distracted by a mobile device.   Ã‚           Next, Pandora needs to begin expanding into the international market. Currently, Pandora has blocked access to users outside of the United States. This clearly explains why Pandoras user base is comprised of 97.7% United States users. Pandora founder Tim Westergren spoke directly on the topic saying: As it stands now, there is still no affordable license for a webcaster to stream legally (ie. abiding by all standing copyright law and properly compensating performers and composers) anywhere outside the US. However, Pandora has publicly stated their commitment to finding a way to provide Pandora service to international users, leaving new potential users with only keep the faithà ¢Ã¢â€š ¬Ã‚ ¦ Finally, Pandora should look to advertise their paid services more. Even if they dont in publications or Ads, they need to at least start pushing it on their website more. The guess would be that they dont want to seem like they are moving to a paid service, but if they want to stay in this business, more money is what it is going to take and they need to start pushing people to subscribe, or buy products from them. Channel Mix Plan The Channel mix plan for Pandora is Internet. It is the one channel that can reach the maximum number of clients for their business model. They also use a phone application as a channel through mobile Internet service providers. The messaging with customer through both channels is all opt-in only. You will only receive emails if you check a box and any information is only sent or retrievable of you want, or ask for it. Conclusion In conclusion, we have discussed Pandoras business model in detail. It seems that once Pandora can monetize their service appropriately, they will be an extremely, financially, successful digital media venture. Furthermore, Pandora has a great deal of legitimate future growth considering they have yet to expand their service outside of the United States. Ultimately, Pandora has an extremely bright future in the internet radio market.

Developing Child Fitness and Diet

Developing Child Fitness and Diet Children Fitness and Diet Fitness and exercise for children is quite different than that for adults. Children’s motivation and their physical capacity are different as is their adaptability to, and benefit from, different types of activity. Generally speaking, physical fitness for children should ideally involve: Being active because they wish to be active, confident and to enjoy activity. Running and moving, especially in activity bursts. Children don’t have to imitate the adult equation of maintaining a heart rate in a target area for half an hour. Children sprint and rest, sprint and rest. Ideally children should accumulate significant total movement time every day. The automatic activity of children develops their competence and their confidence in the motor skills. Their skills and confidence will influence their enjoyment of all activities – for we all enjoy to accomplish things that we excel at. The Critical Right Start From a young age, children begin labelling themselves either as athletic, or not. Feeling competent on a field, a court, the playground or even just in a back yard will lead to a continued keenness to play, which in turn leads to more learning and thus greater success. Unfortunately, the opposite is also quite true – getting away to a bad start may cause children to want sit out physical activities, thus missing an opportunity to fully develop during their key growth years while also exacerbating their self-doubt about their individual athleticism can grow into a self-fulfilling prophesy. Each child can and should try to be successful athletically, and the skills required to be successful are quite learnable for moreorless any child, provided that: The child receives individually delivered instructions to learn the proper technique for each skill at their competence level. Children perform the repetitions necessary that build the muscle memory for a particular technique. The challenge is that most available resources to develop skills for children fall short on one or even both points. Many PE, coaches and sports classes adopt a sink-or-swim technique of teaching that simply sets children up for a failure, while tedious and repetitive practice sessions are conducted, that most children do not really enjoy beyond a few minutes. Those children who on a regular basis are physically active will automatically reap huge benefits, it is also common sense that those children benefit from regular exercise: Are less liable to be overweight Will have a diminished risk of developing type 2 diabetes Have a reduced blood cholesterol level plus lower blood pressure Will have higher self-esteem and confidence with reduced instances of depression and anxiety Are more likely to have stronger bones and muscles Will be more mentally attentive at school Have a better outlook on life Clearly we understand that it is essential that children need to be active, now it is time to get the children up, about, playing and participating. The Other Benefits of Exercise In addition to the health rewards of regular exercise, those kids that are fit physically will sleep more soundly and be better equipped to deal with those challenges, both physical and emotional that a typical day presents — whether that is running for a bus, bending to tie a shoe lace or studying for a test. The American Heart Association recommends: Participating in a minimum of 30 minutes of enjoyable, moderate intensity physical activity each day is essential for every child aged 2 or more. These activities should be developmentally appropriate and varied. If your child does not have a full one hour break each day, then it is vital to provide at the very minimum a half hour break, and this can be split into 15 minute breaks or three x 10-minute breaks when they can engage in vigorous activities suitable to their age, gender and their stage of physical and emotional progress. Any concerns about your child’s physical or overall health should be discussed with their pediatrician. Get moving Getting physically active is very important for young and growing bodies. A considerable percentage of children are overweight or obese. So encouraging an active lifestyle for them along with a balanced diet is a sure way to maintain a healthy weight: Ideally children should do at least 1 hour of moderate to vigorous physical activity each day. That could be dancing, running, swimming, or an organized sport such as football, netball or simply active play. Restrict if possible, a child to about two hours of watching television, using a computer or playing electronic games per day. Try to be active with your own and your friend’s children and include physical activity for them in family outings and integrate this into the fabric of daily family life. Focus on fun. It is not necessary to call it â€Å"exercise,† simply consider it as an activity. Find out those activities which the child likes and encourage those. Limit computer and TV time. The American Academy of Pediatrics suggests not greater than â€Å"two hours of exposure to daily media† for children aged two and older. When the child is engrossed with a screen, make sure breaks are taken and that they move around. Schedule the play dates. The key word is â€Å"play.† Have the child get together with a friend or two and play a game of tag, or throw or kick a ball about. Put up a basketball net and shoot hoops. Give fitness oriented gifts, consider a jump-rope, a mini-trampoline or a hula-hoop — something that will encourage activity and movement. Be a model of fitness. It is far easier to motivate children to be active, if as a parent or adult you also lead an active lifestyle. Whether one follows a structured fitness program or you regularly execute some morning stretches, let the children see you being active. It will usually likely inspire them also to do likewise. Encourage biking or walking whenever possible. This is easier if your home is near stores, a library or other locations that you all regularly frequent. However If you live in a more remote area, then establish a safe route for a bike ride or hike with the child. Be a fitness promoter at the child’s school. How much physical activity does your child get at school? Find out and if you feel it is less then enroll support from the other parents to initiate positive changes. The Many Benefits of Exercise Everyone will benefit with regular exercise. Kids that are active develop: tougher bones and muscles a lean body shape, for regular exercise controls body fat be less likely to become overweight decrease the risk of developing type 2 diabetes possibly lower blood pressure and blood cholesterol levels have a better outlook on life In addition to positive health benefits of exercising regularly, children that are physically fitter will also sleep more soundly and are better prepared to handle those emotional and physical challenges which a typical day may present — such as running to catch a bus, bending to tie a shoelace or studying for a test. The American Heart Association recommends: That children aged 2 years or older benefit greatly from at a minimum of 30 minutes of fun and moderately intense physical exercise each day. Those activities should be developmentally appropriate and also varied. If a child does not receive a full 30 minute break for active play each day: Then try to provide at minimum two x 15-minute periods or three x 10-minute periods, where the child may perform a vigorous activity which is suitable for their gender, age and their level of physical and emotional development. Any worries about a child’s physical or overall health must be discussed with a pediatrician. Encouraging healthy habits The smart way to inspire our children to be healthy and active is to be a role model. Help them filter the information regarding the food they are receiving and be led by example. Remember that food is much more than just nutrients and fuel. To children, food should be fun, should taste good, and food should be social – to be enjoyed! Having a healthy diet Parents are the primary influence upon the diet of children, for they directly control many of the food choices, and especially at a younger ages. Active, growing children absolutely require balanced nutrition so that their bodies grow healthily. Most attitudes about food are formed during the early school years, thus creating the foundation of future eating habits. We can help our children create a health foundation by encouraging a like of good food and nutrition throughout the formative years. Growing bodies The primary school years are busy and children require good nutrition in order to concentrate at school and also to fuel their daily activities (play and sport). Equally children need nutritious foods to develop and grow normally. An eating pattern which includes a variety of foods from across different food groups provides children with a range of nutrients and also the fuel they need. Eating sufficient fresh vegetables, legumes and fruits Eating sufficient cereals (preferably whole-grain), to include bread, pasta, rice, and noodles Lean meat, poultry, fish, and/or alternatives Include milk, cheese and yoghurt (the fat reduced products are not suitable for children under 2 years of age) While the occasional ‘extra’ treats such as iced lollies, French fries and take away foods are ok, if they are eaten too often and become habitual, then not only are the children liable to want more and more, it also will result in a decline of the nourishing foods while increasing the risk of becoming overweight, as well as the heightened risk of tooth decay. Children need to be well hydrated. Children must be encouraged to drink water. Try limiting sugar infused drinks such as soda’s, soft drinks, cordials and even fruit juices. If consumed regularly they will contribute to issues like excess weight and tooth decay. A glass full of milk is very nutritious to drink and contributes to the recommended three servings of dairy per day that ensures children get the calcium that growing bones require. Importance of dairy foods As one of the five food groups, dairy products play a crucial role in a healthy diet. Milk, cheese and yoghurt contain over 10 essential nutrients: Carbohydrates Proteins Minerals (magnesium, calcium, potassium and zinc, phosphorus,) Vitamins (A, B12 and riboflavin) Healthy strong bones Dairy foods are well known for providing calcium and its effect upon building strong bones. Naturally, the bones of children grow rapidly, therefore a calcium-rich diet in childhood will maximise peak bone mass and help reduce any risk of fractures and osteoporosis later in life. Three servings of dairy foods per day will give children most of the required calcium requirements. One serving of a dairy product equates as: 1 glass (= 250mL) of milk 2 slices (= 40g) of cheese 1 tub (= 200g) of yoghurt Milk, cheese and yoghurt also provide at least nine other vital nutrients – vitamin A for good eye sight, protein and zinc for development and growth, and vitamin B12 to keep the blood healthy. Dental health Tooth decay is still a common health problem in children, despite being largely preventable. In addition to oral hygiene such as regular brushing, correct nutrition and eating habits are important in preventing dental disease. Special anti-decay nutrients such as phosphorus, and calcium, are contained in the milk proteins and therefore dairy foods are a unique combination with a specific preventative role in dental health. Breakfast Everyone knows that breakfast is the most crucial meal of a day and especially so for energising the minds and bodies of children’s before school. Low Glycaemic Index (GI) foods that provide a slow release of energy are preferable breakfast choices. Dairy foods contain a low GI. In winter start a day with a steaming and hot milky porridge and then in the warmer months put some ice cold milk on a child’s favourite cereal. Yoghurt and muesli mix. Great in a yoghurt container for a breakfast on the move. Grilled cheese on toast, a perennial favourite. A Fruit and yoghurt smoothie. Lovely for children who dislike breakfast. Lunch Dairy foods are good for the school lunch box. Portions of cheese with biscuits and dried fruit. Sandwiches or pita bread with cheese and a choice of spread with salad. Freeze a yoghurt tub the previous night. Helps keep a lunch box cool. Snacks Ice cold milk shake or a smoothie is a great filler. Use crackers and vegetable sticks to eat a yoghurt based dip. When it comes to instilling healthy habits, you can teach children their â€Å"ABCDE† Act Boldly to Change Diet and Exercise.

Females In The Canadian Workplace Essay -- essays research papers

Running Head:  Ã‚  Ã‚  Ã‚  Ã‚  WORKPLACE ROLES OF MEN AND WOMEN COMPARED IN TODAY’S SOCIETY   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Work Place Roles Of Men and Women Compared in Today’s Society Submitted by: Steven Kopac Submitted to: Pierro Student #: 2321040 Seminar Time: Tuesday @ 11:30-12:30 Course: Sociology 1F90 Brock University Date: Thursday February 8, 2001 Work Place Roles Of Men and Women Compared in Today’s Society   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Rosy cheeked and bright eyed, she would know how to darn a stocking and mend her own dress...command a regiment of pots and kettles and be a lady when required.†   Ã‚  Ã‚  Ã‚  Ã‚  This statement raises an interesting view on how women have been socially constructed with regard to their place in the work force. Does this also mean that men have been constructed toward a different position in the workplace? Although women have progressed, as far as occupational status is concerned, patriarchy still persists in our modern society. The subject area that will be focussed upon in this paper is the social construction of gender. The purpose of my paper is to explore how the social construction of gender has produced inequalities among men and women at work. The direction this paper will take is to discuss the differences of status, wealth and power between men and women in the work place. The sociological theory that I will apply is gender as a sociological construction. The key element of this theory is sex dimorphism where traits are conceptualized as typically male and typically female normative patterns and these as cultural norms (Hale, 1995) .   Ã‚  Ã‚  Ã‚  Ã‚  Reskin (1993) stated that employers’ preferences for male workers, economic pressures, size of labour supply, gender-role socialization and workers’ values were some of the reasons why women and men are segregated in the workplace. Reskin concluded that there are many social and economic forces that increase and decrease sex segregation in the work force (Reskin,1993). The only way to decrease, better yet, to vanquish sex segregation in the workplace is for society to become â€Å"gender blind†. If society became â€Å"gender blind† differences in the workplace such a... ...emp, Alice Abel. (1994). Women’s Work: Degraded and Devaluated. Engelwood Cliffs, N.J. Prentice-Hall.   Ã‚  Ã‚  Ã‚  Ã‚  Lowe, Graham S. (1999). Labour Markets, Inequality, and the Future of Work. In Curtis, James, Edwards Grabb and Neil Guppy (Eds.), Social Inequality in Canada: Patterns, problems and policies. (pp 113-128). Scarborough, ON. Prentice Hall.   Ã‚  Ã‚  Ã‚  Ã‚  Mackie, M. (1990). The Fundamentals of Gender Socialization. The Sociology of Gender, 1, 5-22.   Ã‚  Ã‚  Ã‚  Ã‚  Reskin, B. (1993). Sex Segregation In The Workplace. Annual Review of Sociology, 19, 241-270.   Ã‚  Ã‚  Ã‚  Ã‚  Rich, A. (1992). Taking Women Students Seriously. The Sociology of Gender, 1, 1-5.   Ã‚  Ã‚  Ã‚  Ã‚  Richardson, John G. & Simpson, Carl H. (1990). Children, Gender and Social Structure: An Analysis of Content of Letters To Santa Claus. Child Development, 53, (429-436).   Ã‚  Ã‚  Ã‚  Ã‚  Statistics Canada. (1998c). Earnings of Men and Women, 1996. Ottawa: Ministry of Industry.   Ã‚  Ã‚  Ã‚  Ã‚  Statistics Canada. (1999a). Earnings of Men and Women, 1998. Ottawa: Ministry of Industry. Cat. No. 13-217-XPB.

Chushingura :: essays research papers

In the play Chushingura, retainers have the highest respect for their masters. Retainers in this play will fight to the death to honor their masters. Loyalty is expected of each retainer even if the samurai must disturb public order to honor their master’s name. Enya’s retainers stay loyal to him even after his death. Forty-seven men swore to revenge their master’s death, risking their lives and disturbing public order. Even when a retainer fails his duty, he will seppuku so to die honorable for his failure. For example, Kampei believes he has shot his father in law because of the bag of gold the mistress described that Yoichibei was carrying. In reality Kamei shot Yoichibei’s killer, but ironically Kampei believes he has shot Yoichibei himself. Kampei seppuku’s for a horrible crime that he unknowingly didn’t commit because it was so dishonorable to him. Suicide was his only way to die with any honor. Kampei portrayed so much loyalty for his family that when he believes he has failed, he commits suicide. Kampei is allowed to join the attack on Moronao after the retainers see his loyalty to his family. Enya, on his deathbed, tells Yuranosuke to avenge his death. Now it is Yuranosuke’s duty to ful fill his master’s request. Enya’s loyal retainers form a group of forty-seven men and conspire to kill Moronao to honor their master. The retainers wear black and white coats that symbolize unfailing loyalty when they invade Moronao’s compound and behead him. Samurai’s have a duty to be loyal and fulfill the request of his master. Justice is a theme that the play implies about the samurai. Throughout the play Moronao insulted people, so in the ending, Enya’s retainers serve justice. For example, Moronao insults Wakasanosuke because lady Kaoyo turns him down. Wakasanosuke plans to kill him and is ready to

Dresden and the Destruction of Vonneguts Dream :: Slaughterhouse-Five Essays

Dresden and the Destruction of Vonnegut's Dream The little dream Vonnegut took with him to war was not founded on the rubble of insanity, absurdity, and irrationality that he experienced in WWII. His dream was founded on order, stability, and justice. It was founded on what Dresden symbolized. And when Dresden evaporated so too did Vonnegut's dream. (Klinkowitz 223) Vonnegut's views on death, war, technology and human nature were all affected by his experience in Dresden and these themes become evident in his novels. The common thread between all of Vonnegut's themes is war.The bombing of Dresden had a profound impact on the life and writing of Kurt Vonnegut. "Rarely has a single incident so dominated the work of a writer" (Goldsmith IX). World War II shaped many of Kurt Vonnegut's philosophies that appear in his novels, especially Slaughterhouse Five. "With Slaughterhouse Five, Vonnegut was able to deal directly with his war time nightmare" (Klinkowitz 225). In Slaughterhouse Five we witness a moment of balance in Vonnegut's life when he finds himself capable of dealing with the intense pain of his Dresden experience and ready to go on with the business of living. "If the war becomes a general metaphor for Vonnegut's vision of human condition, Dresden becomes the symbol, the quintessence" (Reed 186). What made the Dresden bombing even more horrible to Vonnegut was that as a prisoner, he was ironically protected from the bombs and fire. Planes from his country did the bombing, and he was perpetrator, observer and target all at the same time (Goldsmith ix). Kurt Vonnegut, Jr. was born on November 11, 1922 in Indianapolis, Indiana. He later served in the US Army Infantry. He was captured after the Battle of the Bulge and sent to Dresden to work in a factory. After being awarded the Purple Heart in 1967, he received the Guggenheim Fellowship to research Slaughterhouse Five.

Behaviorism vs. Cognitive Psychology Essay

Watson believed that psychology did not accomplish the goal of predicting and controlling the behavior of a person. He believed that psychology had two problems; the pursuit of consciousness as an object of study and the use of introspection as a method. Watson developed a type of psychology that he believed would address these issues, behaviorism. â€Å"Psychology as the behaviorist views it is a purely objective experimental branch of natural science. Its theoretical goal is the prediction and control of behavior† this is the definition of behaviorism that John Watson expressed as his Columbia address. Behaviorism is said to limit the psychological study of behavior. Watson believes that humans had three innate emotions when they were born: fear, rage, and love. The goal would be to take one of the emotions and condition it to a stimulus in order to create a response that was not previously elicited. This was demonstrated in the â€Å"Little Albert† experiment. Watson had a baby, Little Albert, who was not fearful of white rats. During the experiment whenever Little Albert was shown a white rat Watson would pair it with a loud noise until the baby showed fear. This experiment showed that fear can be conditioned in a person. Behaviorism tended to dominate American Psychology until approximately 1954 when cognitive psychology started. â€Å"You say you want a revolution. Well, we all want to change the world.† This quote describes the change in psychology that developed cognitive psychology during an era of social change. Experimental psychologist began seeing a change when the number of unexplained human behavior increased. Psychologist started to think that in order to understand human behavior, mental processes can no longer be ignored. Cognitive psychology was created to understand these mental processes by analyzing the way sensory information is transformed, reduced, elaborated, stored, recover, and used in the brain. It can be e xplained using a computer metaphor, which means that the ideas of conceptual models played a role in the processing, storage, and retrieval of information. Which leads to Gestalt’s psychology experience should be studied as it occurs. Experience is processed into storage in our brain and that storage is available for retrieval for later experiences. An example of this would be Gestalt’s Organizing Tendencies, organization such as grouping is learned at a young age and stored in our memory, now every time after that   experience the mind tends to organize the stimuli into groups without the person’s awareness this is happening. In conclusion, behaviorism is the prediction and control in behavior and cognitive psychology has to do with the way the brain senses, percepts, imagines, retains, recalls, problem solves, and thinks. Behaviorism and cognitive psychology both need each other to exist it is not possible for one to exist without the other. Behaviorism is human experience that is argued that experience is not directly knowable. Scientist began to see an increase in unexplained behavior and determined that mental processes must be analyzed in order to have an accurate depiction of the experiences that should be studied as they occur. Cognitive psychology may be superior to behaviorism because it takes behaviorism to the next level. Behaviorism is the human experiences and cognitive psychology added the extra factor of analyzing the mental processes. In closing, cognitive psychology would not exist without the basic theories of behaviorism and behaviorism would have faded away quickly having so many unexplained behaviors. Cognitive psychology and behaviorism need each other to exist. Work Cited Benjamin, L.T. (2007). A brief history of modern psychology. Malden, MA: Wiley- Blackwell.